28 Digital Marketing Courses In 1. Online Marketing Mastery

28 Digital Marketing Courses In 1. Online Marketing Mastery

28 Digital Marketing Courses In 1. Online Marketing Mastery

Online marketing is the future. Learn digital marketing basics like SEO & social media for 2022

Language: english

Note: 3.8/5 (144 notes) 15,341 students

Instructor(s): Alex Genadinik

Last update: 2022-12-01

What you’ll learn

  • Online marketing – updated for 2022
  • 28 marketing courses packed into 1 super-course
  • Save money by not buying multiple courses
  • Pick what you want to learn and go at your own pace
  • Social media, video, YouTube, SEO, and more
  • 20+ hours of marketing tutorials

 

Requirements

  • Desire and inspiration to learn marketing and a need to promote your business

 

Description

Learn any marketing skill you want in one course – now with 20+ hours of marketing content!

ALL THE THINGS YOU WILL LEARN IN THIS COURSE:

  • Facebook marketing

  • Selling in Facebook groups

  • Facebook pages

  • Facebook ads

  • Going viral

  • LinkedIn

  • Marketing history and fundamentals

  • Leading thinking in marketing

  • Twitter marketing

  • SEO (search engine optimization) introduction

  • SEO software, tools, and analytics

  • Google ads

  • Marketplace algorithm marketing

  • Influencer marketing

  • YouTube channel planning

  • YouTube marketing

  • Video production

  • YouTube ads

  • Podcast setup and marketing

  • Marketing case studies

  • Domain names

  • Offline marketing

  • TikTok

  • Social media marketing calendar

  • Online reputation management

  • Website sales copywriting

  • Publicity

  • Press releases

  • Online review management

HOW TO WATCH THE COURSE

Most courses should be watched chronologically in the order in which the lectures are set. But this course is made so you can skip around between topics that might help you in your business. So browse the list of sections and choose what might be most helpful for you.

You can also give yourself the goal of learning and applying one strategy per week or per month. This way, you will learn by doing which is a great way to learn and retain the information in a way that pertains to your situation.

WHY YOU MUST MASTER MARKETING

If you are a business owner, entrepreneur, creative person, or someone who is dreaming of starting your own business so you can leave the 9-5 job and become more independent, marketing is your ticket to success. With marketing, you can get your own clients, generate your own revenue, and reach financial independence without having to rely on anyone else.

If you learn marketing, you will be able to give life to any project you work on now and in the future.

It’s something that I’ve done for myself earlier in my career. I started as an engineer. But I always had a hard time understanding marketing and business so my projects usually failed. So I took the time to learn different marketing strategies and after that, my projects began succeeding.

That’s why I made this course and that’s why this course has so many marketing strategies you can learn too.

MONEY-BACK GUARANTEE 

The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.  

Invest in your future. Enroll now.

 

Who this course is for

  • First-time marketers and entrepreneurs

 

Course content

  • Introduction to marketing course introduction
    • Introduction to this mega marketing course and how to take it
  • Course 1: Cool and unique marketing hacks
    • Introduction to marketing hacks
    • Four marketing strategies to promote almost anything in a big scalable way
    • Case study of getting a celebrity retweeting my video
    • How to build virality into your products to have people share your business
    • Create your own affiliate program
    • One place to put all your important pages and share
  • Course 2: Virality and how to make your business go viral
    • Introduction to virality section
    • Introducing virality and the viral coefficient formula
    • Viral coefficient calculator
    • Ads having a role in virality
    • How to get business referrals
    • The net promoter score
    • Canva introduction
    • How to create your infographic so you can make more attractive posts
  • Course 3: Publicity to get promoted for free on big blogs, podcasts, websites
    • Introduction to publicity
    • How publicity can help you establish yourself as an expert in your domain
    • 10 ways to make your business more attractive
    • Example of a plumber who got publicity by being unique
    • Reverse publicity method: Can be used on day 1 & get influencers to promote you
    • How publicity will help your SEO and to get your site to rank in Google
    • How to use your blog to get publicity and position yourself as an authority
    • How to be successful in getting publicity on HARO
    • How to get noteworthy guests on your show
    • Hashtags to get publicity
  • Course 4: how to book yourself to be interviews on podcasts and other shows
    • RadioGuestList section introduction
    • How to check out the emails
    • How to craft your pitch to radio show and podcast hosts
    • Pitch template and example
    • Edited podcaster or radio show pitch example
    • Ways to strengthen your pitch
    • Your promotional asset
    • How and what to talk about on the shows to sell your products
    • How to get 50-100% more radio or podcast interviews
    • How to get a HUGE number of radio shows, podcast and even TV appearances
    • Another similar service to boost your potential reach
  • Courses 5: Introduction to Facebook marketing
    • Introduction to Facebook marketing section
    • Promoting your business on Facebook groups vs. pages vs. your profile
    • How the Facebook algorithm works
    • How to make engagement beget more engagement
    • Easiest Facebook marketing: From your own personal page
  • Course 6: Selling from Facebook groups
    • What kind of groups you can sell from locally
    • How to find existing global groups where you can sell to large audiences
    • Starting to use local Facebook groups
    • Joining a BUY/SELL group
    • How to post products for sale
    • Results of my own posting – case study
    • Where to get lots of free good images you can use
  • Course 7: Facebook page setup to run ads to your page
    • Facebook page section introduction
    • Beginning to set up your Facebook page
    • Page banner size
    • Setting the profile and brand image
    • How to set up your Facebook page screen name
    • Facebook page call to action button and about section
    • Creating a store on your Facebook page
  • Course 8: Facebook ads and retargeting
    • About the examples in the following videos about Facebook ads
    • Facebook ad strategies and goals
    • What is the Facebook Business Manager and why you should use it
    • Difference between Facebook Studio and Facebook Business Manager
    • Setting up 2-factor authentication for security – now required by Facebook
    • Adding a page to our Facebook Business Manager account
    • Creating an ad account in Facebook Business Manager
    • Page permissions and details
    • Ad goals and a few strategies
    • Page permissions and details
    • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
    • Organizing my music page ads to build a fan base and grow
    • How to choose the campaign type
    • How to add a catalog of products to your Facebook page
    • Publishing your store on your Facebook page
    • How to create a custom conversion event and a tracking pixel
    • Showing how I created one campaign with multiple ad sets
    • Narrowing your Facebook ad targeting
    • Budgets for your ads
    • Running an ad directly to your product catalog
  • Course 9: LinkedIn marketing and LinkedIn profile for personal branding
    • LinkedIn section introduction
    • LinkedIn as your reputation management on online resume
    • Professionally branding your 2 LinkedIn images
    • Updating your byline to promote your business or brand you
    • How to create a nice summary for your LinkedIn profile
    • LinkedIn recommendations
    • LinkedIn endorsements
    • Experience, publications, and other important sections of your LinkedIn profile
    • Many additional LinkedIn profile sections you can create
    • Five hundred contacts and managing your connection requests
    • Your LinkedIn feed
    • Company page for branding and SEO citation
    • Participating in LinkedIn groups
  • Course 10: Marketing history, evolution, and fundamentals
    • Marketing fundamentals section introduction
    • History and economic roots of marketing
    • How to identify your target market
    • Example of identifying your target customer demographics and psychographics
    • Exercise: Find and talk to your customers
    • Leveraging large platforms
    • Steve Blank and the Customer Development methodology
    • Eric Ries: Minimum Viable Product
    • Seth Godin and the Purple Cow
  • Course 11: Twitter marketing
    • Introduction to the Twitter marketing section
    • How your Twitter page and account branding should look like
    • What to do on Twitter on day 1
    • Tweet formula: How much and what types of content to tweet
    • Introduction to Twitter hashtags
    • Best tweet length
    • Best time of week and day to tweet
    • Ideal number of hashtags to use in a tweet to amplify sharing & engagement
    • Make your own business hashtag
    • Strategies for pinned tweets
  • Course 12: SEO Introduction
    • Introduction to SEO (search engine optimization)
    • Long-tail vs. short-tail and profitable keywords for best SEO results
    • Introduction to keyword research with the Google Keyword Tool
    • Keyword research example & getting you more comfortable exploring SEO keywords
    • On-page SEO introduction
    • Influencing SEO ranking with intent-match strategy
    • Writing enticing meta tags to increase Google search result page clickthrough
    • Getting Yoast and SEO keyword and title meta tags
    • Interlink your own pages for an SEO boost
    • Correct use of H1 and H2 tags
    • How long should a page be for SEO
    • Automatically translate your site, rank in more languages & get more SEO traffic
    • Revive Old Posts plugin for social sharing, scheduling & SEO boost
    • Off-site SEO section introduction
    • SEO for new websites with citations
    • Guest blogging for SEO
    • Guest blogging pitch script for SEO
    • SEO definitions for beginners
    • NEW! How to know which SEO links are good
    • Domain authority and a free tool for researching competition for organic SEO
  • Course 13: SEO tools and software analytics
    • Setting up your Webmaster Tools for SEO
    • Creating your sitemap.xml
    • Submitting new URLs and checking for page status and indexing
    • Where your pages are ranking and page/query performance in SEO
    • User experience section of Google Search Console
    • Setting up Google Analytics 4
    • How To Connect GA4 To Your Website Data Stream
    • Demo of Google Analytics 4 for a Google website and custom reports
    • How to use the Google Search Console and Google Analytics together
    • Google Core Web Vitals for SEO
    • AB testing introduction: How to improve conversion rates with AB testing
  • Course 14: Marketplace marketing and algorithms of Amazon and other big sites
    • Smart non-Google SEO. No, this IS NOT about Yahoo or Bing
    • SEO thumbnail and logo secret with case study
    • Recommending your own products to get them recommended – beyond just SEO
    • 6-figure client recommendation algorithm case study – beyond just SEO
    • Recommending other products alongside yours promoted next to them – beyond SEO
    • How to increase these “signals” – beyond just SEO
    • How to work up to getting all the great reviews and engagement – beyond just SEO
  • Course 15: Influencer marketing
    • Introduction to influencer marketing section of the course
    • Benefits of influencers over ads
    • 3 things to look for in an influencer & how to find fake ones & which are good
    • How to manually find influencers
    • Influencer marketing tip using Twitter lists
    • Email template and script to pitch influencers
    • Legal agreement document, disclosures, and FTC to stop influencer abuse
    • Example of disclosing influencer marketing promotion
    • Influencer audience sizes
    • Influencer compensation models
    • Compensation calculator for influencer marketing
    • Tapfluence
    • Socialblade for tracking influencer growth
    • Linqia
    • Traackr
    • Upfluence
    • Popular Pays
    • Industry news from a major brand reacting to fake followers
  • Course 16: Come up with a great YouTube show or Podcast concept
    • Section introduction
    • What will be your goals for the show?
    • Which topics should you discuss? New vs. evergreen content
    • Example of a newsy and evergreen topic
    • Should it be daily, weekly or monthly?
    • You as solo host? Or with guests?
  • Course 17: YouTube marketing
    • YouTube marketing section introduction
    • How a professional marketer would approach promoting a YouTube video
    • YouTube SEO introduction
    • YouTube On-Page SEO
    • Introducing the YouTube recommendation algorithm
    • Strategy for getting views from the YouTube recommendation algorithm
    • Overview of my YouTube channel to give you ideas for how you can grow on YouTube
    • Hashtags for YouTube
  • Course 18: Video production
    • Video production section introduction
    • Part of YouTube marketing is to improve your YouTube videos – let’s do that
    • Mistakes I made early in my video production journey
    • Should you prescript? What kind of preparation? Teleprompter?
    • Five video format options for recording to appear on or off camera
    • Talking head video production
    • Screencast video production
    • Picture in picture video production
    • Best video format for presenting or teaching
    • Getting rid of sound echo with studio foam
    • Microphones
    • Lighting and shadows
    • Improving lighting, background and shadows with better equipment
    • Five camera options to film your video
    • Editing
    • How long should videos be
    • Body language section introduction
    • Clothing and appearance
  • Course 19: YouTube Ads
    • Section introduction for boosting your YouTube views with YouTube ads
    • Understand the different YouTube ad formats
    • What are TrueView ads
    • Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad
    • Script to make your TrueView ads cheaper and more effective
    • Choosing between different YouTube ad sets for video ads
    • Setting ad budget
    • YouTube ad bidding strategies
    • Example of settings to get down to a penny per view with YouTube ads
    • Decrease your advertising costs by expanding potential audience/inventory
    • Location and language setting
    • Difference between campaign, ad group, and ads
    • Stealing competitor views with placements
    • Demographic ad targeting
    • Keyword targeting
    • Setting target audiences
    • Interest and topic targeting
    • Case study of running ads to get subscribers
    • Finishing setting up the ad and monitoring it
    • Practical, real-world example of refining targeting and bidding strategies
  • Course 20: Marketing case studies
    • My case study
    • ComeHike case study
    • HakkaLabs case study
    • Adam Lippin and Cuddlist
    • Your case study
  • Course 21: Finding a domain name and website setup
    • Domain name section intoroduction
    • What technology to use to create your website and should you do it yourself?
    • How to choose a good domain name
    • How to find cool and catchy “startupy” domain names
    • Example of cool modern domains and business names from AngelList
    • Domainr for getting domain name ideas
    • How to make money selling domains & creating websites to sell for big profits
  • Course 22: Offline marketing strategies
    • Offline marketing section introduction
    • How to do business card marketing and business networking
    • Your 30 second pitch
    • Selling in brick and mortar stores
    • Flier marketing
    • Creating your own promotional merchandise that also sells on Amazon and Etsy
  • Course 23: TikTok for beginners
    • TikTok section introduction
    • First thing after you create a TikTok account
    • Explaining the accounts shown in this course
    • Importing your friends to build up an initial audience
    • What to expect when you are just starting out
    • Using TikTok hashtags
    • Example how I find many good hashtags and use them
    • Results of posting 24 hours later – 200 views!
    • Networking, commenting, liking
    • Joining TikTok challenges and trending hashtags
    • Influencer marketing for Fiverr what when it is too early
    • Cross-pollinating followers
  • Course 24: Social media marketing calendar
    • Section introduction – creating a social media marketing calendar and beyond
    • How to get the pretty social media marketing calendar for your own use
    • Overview of potential goals and strategies
    • Social media marketing calendar
    • Once you have a calendar, steps to ease into outsourcing & prerequisites
    • Automation vs. outsourcing vs. being present vs. all of the above
    • How long each type of posting takes
  • Course 25: Online reputation management
    • Section introduction to the reputation management section
    • LinkedIn for personal branding
    • Using Twitter for personal branding
    • How to get featured and interviewed and have that rank in Google for your name
    • Benefits of paying for publicity for personal branding
    • Your personal website or an about-us page
    • AboutMe as your online resume for personal branding
    • YouTube videos for reputation management
    • Amazon author page to help your personal branding
    • Crunchbase
    • Yelp and creating a local business component for your business
    • Making your images rank in Google
    • Removing bad pages with negative things to say about you
  • Course 26: Website sales conversion and sales copywriting
    • Section introduction to sales copywriting
    • Title theoretical overview
    • Examples of improving the headline for a website
    • Four product title examples walk-through to grab attention and boost sales
    • Effective subtitle that reinforces the sales message
    • Subtitle examples
    • More subtitle examples
    • Comparing our work to existing titles/subtitles & your exercise
    • Product descriptions that work by triggering the right buyer emotions
    • Product descriptions examples
    • Why are they not buying? T-shirt example
  • Course 27: Press releases
    • What are press releases for?
    • Starting to write the press release with the title
    • Additional press release headline examples
    • Subtitle for your press release
    • Writing the press release as a story and to add keywords
    • Finishing the press release with bio and contact sections
    • Another press release example
    • If journalists copy and paste your press release, how will it impact your SEO?
    • Submitting the press release
    • Results
  • Course 28: Online review management
    • Section introduction
    • Seven principles of review mastery
    • Importance of reviews on Amazon
    • Amazon – inside your book
    • Reviews for physical, shipped products
    • Getting reviews with your product listing page
    • Fiverr and UpWork pattern
    • Yelp and Google My Business for local businesses
  • Online marketing course conclusion
    • Bonus lecture: Next steps

 

28 Digital Marketing Courses In 1. Online Marketing Mastery

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