5 Must Know Crowdfunding Tactics for Kickstarter & Indiegogo

5 Must Know Crowdfunding Tactics for Kickstarter & Indiegogo

5 Must Know Crowdfunding Tactics for Kickstarter & Indiegogo

2022 Edition – Learn the “latest” tactics that most funded Kickstarter campaigns use to raise Millions

Language: english

Note: 4.8/5 (2 notes) 1,087 students

Instructor(s): Ziga Berce

Last update: 2022-07-12

What you’ll learn

  • How to Get Qualified Leads that Convert to Backers With 90%
  • A better way to charge for shipping
  • Calculate the number of emails you need before launching the campaign
  • To set up your reward structure for the best performance
  • Track conversions with Facebook pixel
  • The best day and time to launch your campaign



  • Should have knowledge of basic crowdfunding concepts.
  • Join with an open mind & ready to learn.



Want to learn the tactics that top Kickstarter campaigns use to raise Millions?

If so, this class is for you!

Whether you’re a seasoned crowdfunder or you are just starting out these simple tactics will help you with your fundraising and increase your campaign success.

These 5 lesser-known tactics are quite easy to implement but make a high impact on your crowdfunding campaign. Most of these tactics can also be applied to other crowdfunding platforms like Indiegogo, GoFundMe, and Crowdfunder…


“Actionable advice on creating content & good exchange of stories from the trenches.” 

“A lot of useful information to proceed with my project. Thank you.”
Petra Oseli

“Very informative, experiences generously shared, great help for the beginners in crowdfunding.”
Vito Komac


I’ve been in crowdfunding since 2013 when I launched my first successful campaign. Since then I’ve directly helped over 70 projects raise over 7 million USD. I’m also the founder of the largest regional crowdfunding community officially partnered with Kickstarter. I also regularly lecture at local and international conferences and events.


  • How to Get Qualified Leads that Convert to Backers With 90%
    I’ll show you how to create a lead-generating funnel that not only increases the conversion at the time of your campaign but even pays for itself.

  • A “Secret” Backer Email Formula
    Everyone always asks me how can I make sure that my launch will be a success. Well, the answer is in this simple formula. It will tell you how many emails you need before the campaign launch.

  • A Better Way to Charge for Shipping
    The way you charge for shipping can impact how many backers you get. We’ll take a look at two different methods for manipulating shipping so your backers will happily pay for it.

  • Achieve the Ultimate FOMO With this Rewards Trick
    Creating rewards can be difficult. Make them too expensive and you’ll be losing sales. Make them too affordable and you’ll be leaving money on the table. I’ll show you a psychological trick so you get the best from both worlds.

  • How to Track Untrackable Facebook Conversions on Kickstarter
    There is no way to add a Facebook tracking pixel on your Kickstarter page. This means you won’t be able to track conversions and optimize your ads. But what if I tell you there is a way to do just that?

  • Bonus
    As a bonus, I’ll tell you when is the best time to launch your crowdfunding campaign for maximum exposure and engagement.


By the end of this class, you’ll have the knowledge and action steps to take your Kickstarter campaign to the next level!

A fair warning though. This class is not for you if you don’t know the basic concepts of crowdfunding you should check out dr. Angela Yu class on how to prepare the whole campaign from scratch. This class builds upon Angela Yu class and gives you some extra tactics that will extend your knowledge.

That being said let’s kick it off!


Who this course is for

  • Creators, inventors, and hobbyists preparing to launch their projects on a crowdfunding platform.
  • Companies that do in-house RND are also interested in testing the market for their new products.
  • Individuals trying to improve their crowdfunding knowledge.


Course content

  • Introduction
    • Introduction to The Course
  • 5 Kickstarter Hacks
    • A “Secret” Backer Email Formula
    • Getting The Best Qualified Leads Before the Campaign
    • A Better Way to Charge for Shipping
    • Achieve the Ultimate FOMO With Rewards
    • How to Track Facebook Conversions on Kickstarter
  • Conclusion
    • 2x Extra Tactics
    • The Wrap-up


5 Must Know Crowdfunding Tactics for Kickstarter & Indiegogo

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