AI foundations for business professionals
A code-free intro to artificial intelligence, ML, & data science for professionals, marketers, managers, & executives
Note: 4.7/5 (38 notes) 1,948 students
Instructor(s): Marshall Lincoln
Last update: 2021-03-14
What you’ll learn
- This course provides students with a broad introduction to AI. Students will be equipped with a foundational understanding of what AI is, what it is not, and why it matters.
- The main differences between building a prediction engine using human-crafted rules and machine learning – and why this difference is central to AI.
- Three key capabilities that AI makes possible, why they matter, and what AI applications cannot yet do.
- The types of data that AI applications feed on, where that data comes from, and how AI applications – with the help of machine learning – turn this data into ‘intelligence’.
- The main principles behind the machine learning and deep learning approaches that power the current wave of AI applications.
- Artificial neural networks and deep learning: the reality behind the hype.
- Three main drivers of risks which are characteristic of AI, why they arise, and their potential consequences in a workplace environment.
- An overview of how AI applications are built – and who builds them (with the help of extended analogy).
- Why one of the biggest problems the AI industry faces today – a pronounced skills gap – represents an opportunity for students.
- How to use their own knowledge, skills and expertise to provide valuable contributions to AI projects.
- Students will learn how and where to build upon the foundations they learned upon in this course, to make the move from informed observer to valuable contributor.
- None whatsoever. This course is designed to help complete beginners in the field of AI make the transition to informed participants in the workplace.
Full course outline:
Module 1: Demystifying AI
A term with any definitions
An objective and a field
Excitement and disappointment
Introducing prediction engines
Introducing machine learning
Don’t expect ‘intelligence’ (It’s not magic)
Module 2: Building a prediction engine
What characterizes AI? Inputs, model, outputs
Two approaches compared: a gentle introduction
Building a jacket prediction engine
Human-crafted rules or machine learning?
Module 3: New capabilities… and limitations
Expanding the number of tasks that can be automated
New insights –> more informed decisions
Personalization: when predictions are granular… and cheap
What can’t AI applications do well?
Module 4: From data to ‘intelligence
What is data?
Machine learning unlocks new insights from more types of data
What do AI applications do?
Predictions and automated instructions
When is a machine ‘decision’ appropriate?
Module 5: Machine learning approaches
Machine learning basics
What’s an algorithm?
Traditional vs machine learning algorithms
What’s a machine learning model?
Machine learning approaches
Artificial neural networks and deep learning
Module 6: Risks and trade-offs
Beware the hype
Three drivers of new risks
What could go wrong? Potential consequences
Module 7: How it’s built
It’s all about data
Oil and data: two similar transformations
The anatomy of an AI project
The data scientist’s mission
Module 8: The importance of domain expertise
The skills gap
A talent gap and a knowledge gap
Marrying technical sills and domain expertise
Lecture 20: What do you know that data scientists might not?
Applying your skills to AI projects
What might you know that data scientists’ not?
How can you leverage your expertise?
Module 9: Bonus module: Go from observer to contributor
Go from observer to contributor
Who this course is for
- This course is accessible to anybody. I has been designed with a special focus on the requirements and objectives generally shared by individuals with the following roles:
- Board members
- Line of business managers
- Other business professionals who want to engage with AI projects
- Students and anyone contemplating a future in data science
- Demystifying AI
- A term with many definitions
- Introducing prediction engines
- It’s not magic
- Module 1: Quiz
- Building a prediction engine
- What characterizes AI?
- Two approaches compared: a gentle introduction
- Human-crafted rules or machine learning?
- Module 2: Quiz
- New capabilities… and limitations
- Three new capabilities
- What can’t AI applications do well?
- Module 3: Quiz
- From data to ‘intelligence’
- Inputs: what is data?
- Outputs: predictions and automated instructions
- Module 4: Quiz
- Machine learning approaches
- Machine learning – defined
- Algorithms and models
- Supervised and unsupervised learning
- Artificial neural networks and deep learning
- Module 5: Quiz
- Risks and trade-offs
- Three drivers of new risks
- What could go wrong? Potential consequences
- Module 6: Quiz
- How it’s built
- Oil and data: two similar transformations
- Who builds AI applications?
- Module 7: Quiz
- The importance of domain expertise
- The skills gap
- What do you know that data scientists might not?
- Bonus module: Go from observer to contributor
- Go from observer to contributor
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