AI Marketing Masterclass: 2021 Trends for Your AI Marketing
Master the art of AI Marketing and learn how Artificial Intelligence is the next big thing for Marketing your Business
Note: 5.0/5 (3 notes) 1,134 students
Instructor(s): Alessio Lorandi
Welcome to a new era of AI marketing, where machines help make marketing more personal and human.
Maybe we can’t grasp the full implications of artificial intelligence on the marketing industry, especially in the long-term. But it is today’s technology. AI marketing applications are more or less approachable and mature.
Some have been tried and tested with many use cases, while others are still under development.
Thanks to machine learning algorithms that are getting smarter and smarter, digital marketers can trust a lot of their usual tedious tasks to AI. Many big brands, tech companies, and startups are already integrating innovative AI marketing solutions.
Artificial Intelligence is shaping the future of marketing. Gain a competitive edge by using these must-have AI marketing tools.
AI marketing uses techniques such as machine learning to improve customer experiences by making individualized offers in real time. The organizational benefits of AI marketing come from automating large-scale, repetitive tasks allowing leaders to refocus resources toward areas such as planning and creative messaging.
AI marketing is the next big thing. It will shift brands away from marketing automation toward personalized experiences (finally!). But there’s a great irony here in that artificial intelligence is needed to humanize marketing. Thanks to mobile, social, real-time tech, consumers are always on. With the prevalence of on-demand apps and services and the influence of social media in how people connect, share and communicate, consumers are also becoming more demanding and (accidentally) narcissistic. They want things now. They’re increasingly impatient. They want engagement personalized. And they want new and exceptional experiences.
This is nothing new. Digital marketers have witnessed this incredible shift over the last 10 years. Experts have long talked about the need for personalization, cross-channel and omnichannel integration, responsive/adaptive design and dynamic engagement. But after all of this time and progress, there’s been little innovation in marketing to better engage consumers in ways that they expect and prefer.
Marketing, now more than ever, needs a new playbook, and AI (and machine learning) will serve as the catalyst to spark overdue marketing transformation. We will finally realize the shift from automation to personalization and eventually anticipation and prediction.
AI becomes increasingly effective, easy to implement, and cheaper. Savvy marketers and business owners should let it take over and augment marketing tasks.
Digital marketing is becoming entirely data driven. Copywriting and content creation, building a marketing strategy, performance monitoring, updates, and planning.
AI can interfere at every stage with varying levels of maturity.
Data analytics is usually time-consuming for marketing teams. And this is what AI excels at: turning data into actionable business insights.
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