BRAND NEW: The Science Behind Website Copy That Converts

BRAND NEW: The Science Behind Website Copy That Converts

BRAND NEW: The Science Behind Website Copy That Converts

Want to know the secret behind website copy that converts like crazy?

Language: english

Note: 0/5 (0 notes) 216 students  New course 

Instructor(s): Elena Connolly

Last update: 2022-04-08

What you’ll learn

  • The four essential elements that go into website copy that sells
  • Persuasion Principles – The subtle art of non-sleazy persuasion to your words
  • Copy v’s Content – What’s the difference anyway? And why you need to know
  • Sales Psychology – Copywriting is 2% words-smithery and 98% psychology
  • Brand voice – Applying scientific theory to the language you use
  • SEO – The BEST thing you can do to improve your ranking using copy

 

Requirements

  • No copywriting experince needed – this is for anyone who “can’t write” or “hates writing” for their business. I’m here to tell you, you can learn the science, and it’s easier than you think.

 

BRAND NEW: The Science Behind Website Copy That ConvertsBRAND NEW: The Science Behind Website Copy That Converts

 

Description

The truth is, writing words that sell your services (i.e copy) is not a dark art.


Or a superpower. Or even Rubix-cube hard.


In fact, there are just four essential elements that go into website copy that converts.


Elements that are backed by science. Wanna learn them? You’re in the right place.


By the end of this 5 part video mini-series you’ll be in on the secret to highly-converting website copy. You can even apply these tecniques to your sales pages, emails, IG captions…you name it.


What can learning the science behind copy do for your business?


  • More confidence in your copywriting. Less ‘I can’t write’ and more ‘I can’t WAIT to write

  • Give you a huge unfair advantange over your competiton. This is a skill that’ll pay you for life

  • Never stare at a blank screen again. Know what makes copy convert…and what doesn’t


In this free mini-series we’ll cover:


  1. Copy v’s Content – What’s the difference anyway? And why you need to know

  2. Persuasion Principles – Applying the subtle art of non-sleazy persuasion to your words

  3. SEO – The BEST thing you can do to improve your SEO (and it’s easier than you think)

  4. Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology

  5. Brand voice – Applying scientific theory to the language you use

 

BRAND NEW: The Science Behind Website Copy That ConvertsBRAND NEW: The Science Behind Website Copy That Converts

 

Who this course is for

  • Service-based business owners who understand that words have the power to grow their business
  • Marketers who want to add ‘website copywriting’ top their list of client sevices
  • Anyone who has ever said they ‘hate’ writing for their business – it’s not a dark art, in fact it’s alllll about the science

 

Course content

  • The Science Behind Webcopy That Converts
    • Copy v’s Content – What’s the difference anyway?
    • Persuasion Principles – The subtle art of non-sleazy persuasion in your words
    • SEO – The BEST thing you can do to improve your on-page SEO
    • Sales Psychology – Because copywriting is 2% words-smithery and 98% psychology
    • Brand voice – We can even apply scientific theory to the language you use
  • Extra resources: Website copywriting tips
    • Why and how to include pricing on your website
    • Three Homepage mistakes and how to avoid them
    • The 3 different buttons you NEED on your website
    • The easy copywriting formula that means you’ll always know where to start
    • How to optimise your website buttons for more conversions
    • The simple question that makes your writing more FUN

 


 

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