Building a Human Centric Organization
Organisations need to stay innovative to remain competitive.
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Instructor(s): Management Study Guide
Human-centered design is an approach where the design and creation of products resonate more deeply with their users and ultimately drive customer engagement and growth. Organisations need to stay innovative to remain competitive. This is where using the user-contexts of how they are using the product provides unexpected opportunities for building human-centered products.
Human-centered approach is to solve problems that places the user’s needs at the center and giving the users not about what you think is best for the user but what is actually best for the user. Human-centered design is done by getting a deep understanding of your users and being aware that an organizations’ assumptions are probably wrong. Human-centered organizations refer to organizations where all the various activities focus on the team together and bringing the team members closer to achieve the set targets. For each individual, human-centricity must be their priority and everything else should take a back seat.
An efficient human-centered organization needs support from both its customers as well as its employees for building human-centricity. Knowing your customers plays a crucial role in building a human-centric organization. Knowing your customers helps an organization to understand their needs and expectations from the organization. An organization needs to know whether its users are happy with their offered products or not? Do not make your customers feel ignored or left out as they would not feel motivated to contribute towards helping you build a human-centric organization.
Organizations need to understand that customers need to be appreciated for them to help you remain competitive in the market. Let them feel special. Problems arise when organizations do not acknowledge the customers’ needs. It is important that you keep in mind that an organization’s task is not just to offer products and services. In order to build a human-centric organization, get to know your customers, evaluate their needs and involve them and incorporate their feedbacks.
As an organization, it is your responsibility to get your customers close to your company. Appreciate customers who help you in your endeavours. Reward them suitably. Customers feel happy and proud to be associated with an organization when their opinions and feedbacks are noticed and valued. Knowing customers also leads to a healthy human-centric work culture.