Business Development: Grow With Strategic Relationships

Business Development: Grow With Strategic Relationships

Business Development: Grow With Strategic Relationships

Business development course: create strong business relationships and distribution, technology, and brand partnerships

Language: english

Note: 4.3/5 (13 notes) 4,305 students

Instructor(s): Alex Genadinik

Last update: 2022-06-09

What you’ll learn

  • Learn to negotiate good business development deals
  • Learn how to structure business development deals
  • Use technology, information, distribution, and brand partnerships
  • Learn how to start and grow your business relationships



  • NA



Master business development to leverage strengths of other companies to enhance your own through creating business partnerships that carry long-term benefits for your business and the businesses you partner with.


See examples of how to take a hopeless business situation, and reverse it using business development that helps you partner with with the right kinds of companies that can help you.


The emphasis of this course will be on quality of the most important business relationships rather than many mediocre relationships.

Anyone can send out mass spam-like email campaigns hoping to get a few responses. But those aren’t too well targeted, and typically yield poor results.

The best results come from fostering a few wisely chosen business relationships with the right people. If your relationships with the right people grow over time, it will lead to many big deals where everyone wins.


It’s not enough just to do business development (sometimes referred to as biz dev), you also have to negotiate a good deal for your business, and the business you are partnering with. So in this course, you will also learn the common negotiation tactics where both parties win.


Who this course is for

  • Entrepreneurs, business owners, and people looking add business development to their skills


Course content

  • Introduction and welcome
    • Introduction and welcome
    • Difference: business development vs. B2C vs. B2B. Long-term strategy
    • Situations: product development, brand leverage, marketing, info-sharing
  • Case studies and examples of real businesses and business development options
    • Case studies and examples of real businesses and business development options
  • How to start good business development relationships
    • Start business relationships by networking in your niche – trust is imperative
    • Bad business development cold pitch example
    • Example of a good business development cold pitch
    • Using social media (LinkedIn and Facebook) for B2B sales & business development
  • What to do in first meetings
    • Strategies to start an initial business development meeting
    • Script elements for your first business development meeting or call
    • How to follow up the first business development meeting or call
    • Example of a real follow-up email and a mistake I made
  • Business card networking – build your network, Rolodex, business relationships
    • Business card networking section introduction
    • Body language for successful networking
    • Short pitch under 30 seconds
  • Deal terms and some negotiation tactics
    • Introduction to negotiation in a way that strengthens the relationship
    • Bad-cop, good-cop negotiation technique
    • Who should name the first price?
    • B.A.T.N.A, bluffing, and when to walk away
  • What not to do – errors when pitching
    • What not to do – errors when pitching
  • Using meeting-scheduling software for increased time management & organization
    • Introduction to a scheduling software for booking meetings and appointments
    • How to set up Hubspot appointment scheduling software
    • Sending out the appointment-scheduling invitation with your schedule link
  • Conclusion
    • Thank you for taking the course


Business Development: Grow With Strategic RelationshipsBusiness Development: Grow With Strategic Relationships

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