Communication Skills Mastery | Business Communication MBA

Communication Skills Mastery | Business Communication MBA

Communication Skills Mastery | Business Communication MBA

Business communication skills to gain power, write emails, persuade, get promoted, negotiate & more | Fortune 100 MBA

Language: english

Note: 4.6/5 (266 notes) 14,071 students

Instructor(s): Dekker Fraser, MBA

Last update: 2022-06-13

What you’ll learn

  • How to gain power and get promoted
  • Communicate effectively with bosses, colleagues, and direct reports
  • Write emails
  • Persuade people to do what you want
  • Talk on the phone and use body language
  • Resolve conflicts and deal with stress and stressful situations
  • Communication skills

 

Requirements

  • Some experience working in an office

 

Description

“Soft skills are the hard skills.” (Amy Edmondson, Harvard University professor)

According to People Skills, 80 percent of people who fail at work do so because of a lack of social skills. This is especially true of new hires and millennials who have grown up in the digital world and may not have had an opportunity to learn effective communication skills.

This course is the best communication skills training guide because author Dekker Fraser provides real world experience as an employee moving up through successful businesses using effective business communication. He also gives advice for business managers learned from the communication leaders at companies such as Kraft and Baxter. Fraser is a prominent leader in communication skills development, having learned communication skills at top business schools including Northwestern and Columbia, and in many leadership workshops. Your instructor was a VP of Marketing and held numerous prestigious positions at top companies and startups and was a Division Director in Toastmasters.

In this valuable communication skills course, you will learn proven methods that can be effectively applied around the world by both employees and supervisors:

  • The 2 ways coworkers and supervisors evaluate you and how to ensure that they like you and feel comfortable working with you

  • The 5 most important interpersonal skills for the modern office and how to quickly develop your social interaction skills in these vital areas

  • The 3 biggest barriers to effective business communication and proven methods for overcoming those challenges

  • Ways to be likable and listen to others, while still achieving your goals for job promotions and leadership positions

  • Steps to develop effective leadership and collaborative leadership skills for supervisors in order to encourage teamwork and employee collaboration in diverse workplaces

Now, you can learn to feel comfortable and have fun at work, while contributing as a productive member of your team in the workplace, just as your instructor has learned and applied these principles for over a decade of success in the business world.

Learn communication skills

  • Business communication

  • Communication techniques

  • Winning with communication

  • Email writing

This course will teach you the fundamental soft skills needed to survive and get ahead in an office environment.

Learn how to:

  • Gain power and get promoted

  • Resolve conflicts

  • Negotiate deals

  • Write persuasive and polite emails [email writing]

  • Talk on the phone

  • Persuade people using business communication

  • Manage up, down, and sideways

  • Navigate office politics

Buy this communications skills course now!


Key communications skills sections:

  • How to persuade people to do what you need

  • Power

  • Personalities

  • Body language

  • Email, phone & in-person communication

  • Stress management

  • Cold email writing

  • Marketing psychology

  • Interview communication skills

I was a Division Director in Toastmasters and a Global Marketing Manager at Sony, two positions that relied heavily on soft skills. I was also a VP of Marketing and held numerous senior-level positions. I’ve done countless leadership training programs and received an M.B.A. from a top-5 U.S. business school. 

soft skills | personality development and soft skills | soft skills training |soft skills courses | communication skills | business communication | communication techniques| winning with communication | leadership  | effective communication

 

Who this course is for

  • Office workers
  • Managers

 

Course content

  • Introduction
    • Introduction
  • Getting people to do what you want
    • How people evaluate you
    • How people evaluate you
    • Commitments
    • Commitments
    • How to persuade others
    • How to persuade others
    • Principles of Persuasion – Video [link]
    • Candor
    • Candor
    • Negotiating deals
    • Negotiating deals
    • Note on commitment
  • Power – gaining it and understanding it
    • Gaining power
    • Gaining power
    • Powerful people
    • Video on Power from a Stanford professor
    • When should leaders own a decision and when should they delegate?
  • Personalities
    • Task-oriented vs people-oriented
    • Task-oriented vs people-oriented
    • 12-minute personality test
    • Belbin team roles
  • Body language
    • Eye contact in the workplace
    • Eye contact
    • Body language
    • Body language
  • Email and phone communications
    • Writing emails within a company – part 1
    • Writing emails within a company – part 1
    • Writing emails within a company – part 2
    • Writing emails within a company – part 2
    • Phone calls
  • Communicating in person
    • 5 interpersonal skills and 3 communication barriers
    • 5 interpersonal…
    • Don’t send mixed signals
    • Addressing problems assertively
    • Addressing problems assertively
    • Praise publicly and chastise privately
    • Praise publicly…
    • Giving critical feedback
    • Giving critical feedback
    • Encourage all personalities to talk
    • Encourage all personalities to talk
    • Engaging with new people
  • Stress
    • How do you respond in stressful situations?
    • How do you respond in stressful situations
    • Dealing with stressful conversations
  • Good habits
    • Communicate frequently
    • Communicate frequently
    • Be generous
    • Listening
    • Be silent
    • Ask open-ended questions
    • Ask open-ended questions
    • Tips
  • Cold Email Writing
    • Introduction to Digital Marketing with Cold Emails
    • Cold Email Tip #1
    • Tip 1
    • Cold Email Tip #2
    • Cold Email Tip #3
    • Cold Email Tip #4
    • Cold Email Tip #5
    • Tip 5
    • Cold Email Tip #6
    • Tip #6 Explained
    • SAMPLE EMAILS
    • Cold Email that Worked on Me
    • Email Copywriting Case Study
    • Measuring Success – Email Copywriting
    • Measuring Success
    • BDR Email Advice
    • Getting Emails from LinkedIn Sales Navigator
    • Cold Email
    • Deliverability Checklist
    • New Email + Earming Up
  • Personal Branding
    • Rule #1 of Personal Branding
    • Assignment
    • What LinkedIn Teaches Us about Branding
    • LinkedIn Branding
    • More on Personal Branding
    • Quiz
    • Assignment
    • Personal Branding 3
    • Fashion Matters
    • Iconic Fashion for Building a Personal Brand
    • Assignment
    • When Branding Matters More
    • Branding Matters
    • Life Coach Case Study + Psychology & Influence
    • Your Comphrensive Personal Branding Plan
    • Quiz
    • Personal Branding CASE STUDY
    • Quiz
    • Strong Point of View
    • Influencer Outreach
    • Assignment
    • BLOCKBUSTERS!
    • Being the Best Does Not Matter
    • The FASTEST Way to Raise Your Brand Awareness
    • Assignment
    • How to Be More Likeable
    • Likeability
    • Shark Tank
    • Assignment
    • 11 Ways to Build Your Personal Brand [Harvard Business Review]
    • Professional Service Personal Branding
    • Quiz
    • Dan Lok
    • Assignment
    • Appendix
  • Leadership & Communication
    • Executive Presence 1
    • Executive Presence 2
    • Executive Presence Quiz
    • Leadership Tips
    • Leadership Tips
    • Toastmasters Leadership
    • Toastmasters Quiz
    • Team Management
    • Team Management
    • Team Leadership
    • Team Leadership
    • Leadership Principles & Myths 1
    • Leadership Principles & Myths 2
    • Leadership Principles & Myths 3
    • Leadership Principles & Myths 4
    • Leadership Principles & Myths 5
    • Leadership Principles & Myths
    • Collaborative Communication Skills
    • Collaborative Communication Skills
  • Marketing Psychology
    • A simple way to get people to do what you’re asking
    • Simple Persuasion Psychology
    • Why obsolete frameworks…
    • Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
    • Radical Simplification as a Psychology Trick
    • Radical Simplification
    • How to change people’s minds using Jonah Berger’s psychology framework
    • How to change people’s minds (1)
    • How to change people’s minds (psychology example)
    • How to change people’s minds (2)
    • Likeability as a tool for persuasion [case study]
    • Likeability
    • Incrementalism
    • Incrementalism
    • Generating Word of Mouth
    • Finding influencers to generate word of mouth
    • Finding Influencers
    • Addressing objections through marketing psychology
    • Addressing Objections
    • Addressing objections – continued
    • Addressing Objections – continued
    • 1 simple way to change people’s minds
    • Case Study – Harvard Business Review
    • The sunk cost fallacy
    • Don’t ask for annoying information upfront
    • Reciprocity Psychology
    • Scarcity Psychology in Ecommerce
    • Visibility Psychology
    • Visibility in product marketing
    • Toilet Paper Psychology
    • Familiarity, Likeability, and Influence
    • Familiarity Psychology
    • Pricing Psychology
    • Product Marketing Pricing Psychology Tactics – Great Examples
    • How Customers Come to Think of a Product as an Extension of Themselves
    • Flattery Psychology
    • Associations and Clustering
    • Assignment 1: Building Associations for Your Brand
    • Closure
    • Be careful about giving “air time” to negative things
    • People don’t like surprises
    • Cold emails as a demonstration of marketing psychology
    • Assignment2 Applying psychological principles to explain performance differences
    • Psychology Case Study – Agoda
    • Psychology Case Study – Cheers
    • Making marketing go viral using psychology
    • Making marketing go viral
    • Persuasion and Influence Psychology
    • Persuasion Example
    • Habit Forming Product Psychology
    • Product Led Habit Formation
    • Your Target List & Persona Limitations
    • Don’t convince people to buy what they don’t need
    • Quiz
    • Telling investors what they want to hear
    • Customer Journey Part 1
    • Customer Journey Part 2
    • Customer Journey Part 3
  • Interview Skills
    • 4 Product Marketing Interview Mistakes and How to Avoid Them
    • Quick Product Marketing Interview Prep
    • Print out description
    • Bring a pen and paper
    • Pause before you speak
    • Interview in the morning
    • 1-on-1 Interviews
    • Accept food or drink
    • Be likeable
    • Be very careful when asked your opinion
    • Bring a calculator
    • Don’t be too energetic
    • Don’t try to impress them
    • Don’t be cocky
    • Don’t bother bringing your resume
    • Don’t discuss your flaws
    • Don’t frown
    • Don’t interrupt
    • Sit still and upright
    • Don’t lie
    • Don’t speak slowly
    • Energy levels
    • Expect changes
    • Eye contact differences between the sexes
    • Follow the interviewer’s lead
    • Glassdoor
    • Hand gestures
    • Interview process
    • The Interviewer is on your side
    • Laughing
    • Remember names
    • Practice
    • Wear a dress shirt
    • Speak little
    • Speak hypothetically
    • The interviewer matters more
    • Some interviews are pointless
    • Tie your answers back to the company
    • Toastmasters
  • B2B Copywriting
    • Copywriting Introduction
    • Chatbot example continued
    • Stages
    • OPTIONAL: Building a Funnel Campaign in LinkedIn
    • Psychology 1 – Reactance Copywriting
    • Reactance
    • Psychology 2 – Endowment Copywriting
    • Task: Endowment Copywriting
    • Endowment Copywriting
    • Psychology 3 – Distance Copywriting
    • Psychology 4 – Uncertainty Copywriting
    • Psychology 5 – Corroborating Evidence Copywriting
    • Copywriting Funnel 1
    • Funnel
    • Writing Case Studies Copy
    • Copywriting Funnel 2
    • Tactical Copywriting Frameworks
    • SPF Copywriting Framework Workbook

 

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