Competitive Analysis and Research

Competitive Analysis and Research

Competitive Analysis and Research

How to do Competitor Analysis and Research for business success!

Language: english

Note: 0/5 (0 notes) 184 students  New course 

Instructor(s): Omar Khan

Last update: 2022-03-31

What you’ll learn

  • Conducting Company Competitor Analysis
  • Conducting Competitor Customer Analysis
  • Conducting Competitor Product Analysis
  • Conducting Competitor Marketing Strategy Analysis



  • None


Competitive Analysis and Research

Excel Skills for Business [Coursera]


Welcome to my course on ‘Competitive Analysis and Research’!

Competitive analysis is very necessary for aspiring entrepreneurs to have clear understanding of the conditions in an industry. It  helps your established startup or venture to refine its strategic directions. Comparing objectives, products, services, integrations, marketing strategies may yield distinguishable points that your brand/company can use over your competition. If youโ€™re interested in finding out what your competitors are doing, then you should definitely take this course to learn everything you need in step by step process.

In order to stay relevant in the marketplace of tomorrow, you must understand and keep track of your competition.

If you are finding it difficult to decide how to do competitor analysis then you will love this course. In this course you will learn about:

– Introduction to Competitor Analysis

– Researching Competitors Company Details

– Competitor Products Research

– Competitor Target Customers Research

– Competitor Marketing Strategy Research

I also provide competitor analysis template with this course.

My name is Omar Khan and I have more than 10 years of experience in helping more than 300 clients to bring their ideas to reality! I am here to help bring your idea to reality by connecting the dots for you.


Competitive Analysis and ResearchCompetitive Analysis and Research

Who this course is for

  • Entrepreneurs, Students, Marketing Specialists, Market Researchers


Course content

  • Introduction
    • Introduction to Competitor Analysis
  • Competitor Company Analysis
    • Competitor Company Analysis
  • Competitor Product Analysis
    • Competitor Product Analysis
  • Competitor Customer Analysis
    • Competitor Customer Analysis
  • Competitor Marketing Strategy Analysis
    • Competitor Marketing Strategy Analysis
  • Conclusion
    • Concluding Remarks



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