Copywriting: B2B Copywriting, Content Writing, Copy Writing

Copywriting: B2B Copywriting, Content Writing, Copy Writing

Copywriting: B2B Copywriting, Content Writing, Copy Writing

Copywriting to Get 100s of New B2B Customers with Copywriter Skills, Content Writing, Content Strategy, Content Creation

Language: english

Note: 4.6/5 (341 notes) 32,474 students

Instructor(s): Dekker Fraser, MBA

Last update: 2022-03-09

What you’ll learn

  • B2B Copywriting
  • B2B Content Strategy
  • B2B Content Marketing
  • B2B Marketing
  • Copywriting
  • Copy Writing
  • Content Writing
  • Lead Generation

 

Requirements

  • Experience in B2B

 

Description

Learn how to get more customers in this groundbreaking, definitive course on B2B copywriting and content marketing.

Master the art & science of copywriting to push people down your funnel to become active, paying customers, instead of just “leads.” Generate pipeline revenue and serious financial results instead of inflating vanity metrics, such as captured “emails” that never convert into paying customers. This is the ultimate course on B2B copywriting and content marketing!

Learn how to…

  • Develop a full-funnel B2B content marketing & copywriting plan

  • Write copy that changes people’s minds and gets them to buy your product

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn and other copywriting channels

  • Write persuasive headlines that persuade people to do what you want

  • Acquire new customers

  • Avoid common B2B content marketing & copywriting mistakes

  • Mimic successful, proven ads for lead generation and nurturing

I will reveal…

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychological principles

  • Map copy to stages of awareness and funnel progression

This course is for business-to-business copywriting contractors, marketing managers, entrepreneurs, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500. This does NOT, however, apply to people looking for a course on search-engine optimization (SEO).

I’ll show you examples of…

  • Lead generation ads and copywriting

  • Lead nurturing ads and copywriting

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team

Let’s get copywriting!

 

Who this course is for

  • B2B Marketers
  • Entrepreneurs
  • Copywriters
  • Content Writers
  • Writers

 

Course content

  • SPF Framework for B2B Copywriting
    • Copywriting Introduction
    • Chatbot example continued
    • Stages
    • OPTIONAL: Building a Funnel Campaign in LinkedIn
    • Psychology 1 – Reactance Copywriting
    • Reactance
    • Psychology 2 – Endowment Copywriting
    • Task: Endowment Copywriting
    • Endowment Copywriting
    • Psychology 3 – Distance Copywriting
    • Psychology 4 – Uncertainty Copywriting
    • Psychology 5 – Corroborating Evidence Copywriting
    • Copywriting Funnel 1
    • Funnel
    • Copywriting Funnel 2
    • Writing Case Studies Copy
    • Tactical Copywriting Frameworks
    • SPF Copywriting Framework Workbook
  • B2B Copywriting Mistakes
    • Copywriting Mistakes 1
    • Copywriting Mistakes 2
    • B2B Copywriting Mistakes
  • Case Studies & Tactical Copywriting Frameworks
    • Copywriting Cases
    • Maximizing Video Views
    • PAS Copywriting
    • PAS copywriting
    • Copywriting Case Studies 2
  • Cold Email Copywriting
    • Email Copywriting Tip #1
    • Tip 1
    • Email Copywriting Tip #2
    • Email Copywriting Tip #3
    • Email Copywriting Tip #4
    • Email Copywriting Tip #5
    • Tip 5
    • Email Copywriting Tip #6
    • Email Copywriting Tip #6 Explained
    • Email Copywriting Case Study
    • Measuring Success – Email Copywriting
    • Measuring Success
    • Your List A
    • Your List B
    • Your List C
    • Your List D
    • Your List E
    • Your List F
    • Getting Emails from LinkedIn Sales Navigator
    • New Email + Warming It Up
    • Deliverability Checklist
    • Promote Your Offer, Not Your Product
    • Hard Offer 1
    • Hard Offer 2
  • Miscellaneous Copywriting Tips
    • Copywriting Tips
    • Total cost of ownership
    • Copywriting Persuasion
    • Applied Persuasion
  • Lead Nurturing Copywriting
    • Copy Salesforce 3-2-1 strategy A
    • Copy Salesforce 3-2-1 strategy B
    • Copy Salesforce 3-2-1 strategy C
    • When to send leads to sales
    • When to send leads to sales B
    • When to send leads to sales C
    • Hard offer
    • White paper nurturing 1
    • White paper nurturing 2
    • White paper nurturing 3
    • White paper nurturing 4
    • White paper nurturing 5
    • White paper nurturing 6
    • White paper nurturing 7
    • White paper nurturing 8
    • White paper nurturing 9
    • Nurturing people after they sign up for a free trial A
    • Nurturing people after they sign up for a free trial B
  • Direct-Response Demand Generation Copywriting
    • Demand generation content and journey mapping
    • Email 1 Copywriting
    • Email 2 Copywriting
    • 3 things worth testing with direct-response copywriting
    • Content marketing copywriting mistakes for demand gen
    • Don’t require a work email
  • Appendix
    • Appendix

 

Copywriting: B2B Copywriting, Content Writing, Copy WritingCopywriting: B2B Copywriting, Content Writing, Copy Writing

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