Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B

Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B

Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B

Groundbreaking B2B Facebook Advertising for Generating Leads & Customers | B2B Facebook Ads + Facebook Marketing

Language: english

Note: 4.8/5 (171 notes) 26,452 students

Instructor(s): Dekker Fraser, MBA

Last update: 2022-03-09

What you’ll learn

  • Facebook Ads
  • Facebook Advertising
  • Facebook Marketing
  • Facebook



  • None



This is the ultimate course on business-to-business Facebook advertising and Facebook marketing!

I’ve been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and I’ve helped countless small businesses with digital advertising and Facebook marketing. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing – the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.

Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means I’m going to be talking about full-funnel marketing–not just demand generation and not just brand marketing.

Here are some of the key things you’re going to learn in this Facebook marketing course:

  • How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads

  • How to run a proper B2B awareness campaign that reaches customers based on how informed they are

  • How to measure success using key B2B benchmarks and advertising KPIs

  • How to combine Facebook ads with other channels like LinkedIn

  • How to set up retargeting and sophisticated Facebook marketing funnels

  • How to build custom, highly targeted lists

  • How to create and promote content for each stage of the Facebook marketing funnel

  • How to build Facebook ads that B2B buyers will remember

This course is for anyone involved in B2B digital marketing, including consultants and entrepreneurs. Let’s get started!


Who this course is for

  • Marketing Managers
  • Marketing Consultants
  • Social Media Marketing Managers
  • Marketing Freelancers
  • B2B Marketing Managers
  • Entrepreneurs


Course content

  • B2B Facebook Advertising
    • Objectives 1
    • Facebook Ad Objectives & Stages of Awareness
    • Objectives 2
    • Objective to Start with
    • Objectives 3
    • Objectives
    • Lead Gen Targeting 1
    • Lead Gen Targeting 1
    • Advanced Facebook Targeting with LeadEnforce
    • Targeting
    • Lead Gen Forms
    • Lead Gen Forms Quiz
    • Streamlined Lead Gen Form Example
    • Downloading Leads
    • Lead Issue
    • Lead Metrics
    • Automatic Lead Nurturing
    • Typical Nurture Sequence
    • Message Conversation Ads
    • OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp
    • Look Alike Targeting
    • Lookalike Targeting
    • “Best practices for building B2B Lookalike audiences”
    • Native Targeting & Instagram
    • B2B Facebook Native Targeting Examples
    • Native Targeting Issues
    • Two Lead Gen Ads
    • Two Lead Gen Ads
    • 3 Things to Test in Direct Response
    • Testing
    • Testing & Copy
    • Offers Based on Levels of Awareness
    • Offers Based on Levels of Awareness
    • Hard Offer Ads
    • Medium Offers
    • Group Demos
    • Form Incompletes
    • Measuring Success
    • Retargeting
    • Retargeting 2
    • Facebook Pixel
    • Funnel Content
    • Out of Market Buyers
    • Clickup Example
    • Video Campaigns
    • Brand Marketing Shift in KPIs
    • Facebook Benchmarks
    • More Benchmarks
    • A Million Impressions Campaign Example
    • Facebook Awareness
    • Successful Ads Examples
    • Video Ads
    • B2B Brand Creative
    • B2B Mascots & Emotions
    • Make Your B2B Brand FAMOUS
    • Spying on a Competitor’s Ads
    • Other Lessons from the B2B Institute
    • Sales Conversations
    • How to Win the Ad Auction
    • Winning
    • Choosing How to Get Charged
    • Custom Rules, Notifications, and Integrations
    • Real World Case Study
    • Analyzing with “Ads Reporting”
    • Case Study: “How monday.com used custom creative to win over realtors”
    • Limitations of Native Facebook Targeting
    • Custom Audiences
    • A/B Testing
    • A/B Test
    • Frequency Capping
    • Appendix / Bonus Section


Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2BFacebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B

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