Fundamental Practices of Content Creation for Marketers
Strategies for creating content that gives value to your audience and brings profit to your business.
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Instructor(s): Edzel Sulicipan
Effective content creation requires you to create materials that either solve specific problems that your audience has or give your audience the ability to achieve specific benefits that are valuable to them. This is easier said than done because you need to get inside the heads of your potential customers.
This course will teach you how to create content that resonates with your target market as well as guide them from simply being aware of your product and services to becoming your loyal customers.
Presenting yourself as an authority figure requires you to provide value and create good relationships with your potential clients. To do that, you need to provide a steady stream of valuable content.
In this course I will present to you practices that allow you to generate an infinite amount of content that your customers will gain value from so that they will trust you and be comfortable enough to buy your products and services.
Giving valuable information is not enough. You have to present it in a way that keeps the focus on your view of your viewers and makes it easy for them to consume all the valuable parts of your content.
This course covers elements that you need to include in your content so that viewers can easily read and watch them, which will make it easier for you to convey professionalism and build a positive brand image that will bring you profit.
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