Genuine Copywriting: Effective Copywriting That Gets Results

Genuine Copywriting: Effective Copywriting That Gets Results

Genuine Copywriting: Effective Copywriting That Gets Results

Learn To Do Copywriting, Content Writing & Email Copywriting Without Being Pushy Or “Salesy”

Language: english

Note: 4.7/5 (22 notes) 1,394 students

Instructor(s): Lahcen Bouya

Last update: 2022-08-02

What you’ll learn

  • The step by step process for writing effective copy without manipulation, hype or being pushy
  • Sell more of your products, services & programs effectively through the use of authentic copywriting
  • Develop your own voice & style to attract the right clients, customers & students
  • Gain a deep understanding of what works in your particular industry by using intelligent market research
  • The copywriting template for selling any product, service, idea or connection
  • The 17 steps for copywriting a page
  • Split testing with Google Optimize to measure the effectiveness of your copywriting efforts (& do more of what works)
  • Improve the experience of your website visitors for higher engagement and better conversions
  • Using copywriting to write great content for your website, email & social media



  • No previous knowledge or experience needed
  • All levels can take and benefit from this course



When you ask an expert marketer: “What is the number 1 lucrative skill that a fellow marketer or entrepreneur can learn?

Their answer will without a doubt be: “Copywriting“.

In short, if you want to effectively sell your online products and services, then you need to learn how to write great copy.

A common issue people often complain about with regards to copywriting is that “Copywriting feels inauthentic for them!“.

A phrase I have often heard from coaches, marketers, content creators…etc

If you’ve been an avid student of the topic of copywriting, then you are probably familiar with all the tricks that are recommended by the experts, some of which include:

  • Use hype (exaggerate benefits to get prospects excited about your product/service)

  • False positioning (Position your product as the only one in the world that meets all of the prospect’s needs)

  • Agitate the pain (Get the prospect to feel the pain of their current situation and make the consequences of not buying your product/service unbearable)

These are just some examples of common copywriting practices that are being taught. The negative effects of following this kind of advice are many:

  • Make the prospect skeptical

  • Set the prospect up for disappointment (as a result of building unrealistic expectations)

  • Create and build up anxiety in the prospect

Most people write copy this way because it’s the only way they’ve ever known how to do it – and I admit, I’ve been guilty of writing copy this way too my first few years in business.

The good news is: There’s another way. And it’s both helpful to your clients, and enjoyable to you.

What is it called? Well, you may call it honest/genuine/authentic copywriting.

It’s the result of years of testing, trial and error & resentment of the conventional way of doing things.

Yes! You can do without all the manipulative sales techniques of mainstream copywriting and get good results.

It starts with learning the theory. Then, once you’ve become familiar with the copywriting process, you’ll then be able to put pen to paper. Everything you need from tools to templates and resources has been included.

This course takes all the confusion and guesswork out of writing copy for web pages, emails, & social media.

Whether you’re a novice copywriter or an experienced copywriter who is tired of the old, unethical way of copywriting through the use of hype and manipulation, this course has the answers to your questions.


Who this course is for

  • Entrepreneurs
  • Online Business Owners
  • Course Creators
  • Holistic Service Providers
  • Freelance Consultants
  • Coaches
  • Authentic Marketers
  • Freelancers
  • Authors
  • Anyone Who Wants To Learn The Lucrative Skill Of Copywriting


Course content

    • Overview
    • The Secret Is To Sell What People Want
    • Get Opinions From The Right People For Your Market Research
    • Market Research Questions
    • Market Research Methods
    • Study The Market
    • Study The Audience
    • Why Do Market Research?
    • Posting Your Market Research Request On Linkedin
    • 1 To 1 Audience Research
    • Polling
    • Poll 1: What Topic?
    • Poll 2: Why Does It Matter?
    • Poll 3: Titles
    • How To Use Facebook To Poll For Titles
    • Poll 4: Sales Page
    • Authenticity In Copywriting
    • Study Your Own Writing
    • Troubleshooting What Might Not Be Working
    • Copywriting Tips For Market Research Polls
    • Running A Facebook Ad To Poll Your Warm Audience
    • An Example Of A Google Form Market Research Poll
    • Getting Back To Your Heart Before Copywriting
    • Who Can You Envision Writing For That Helps You Be Authentic?
    • The Copywriting Template (Part 1)
    • Exercice: Copywriting “Vision”
    • The Copywriting Template (Part 2)
    • Passion vs Vision
    • Exercise: Write About “Problem”
    • Summary Of How To Copywrite A Page
    • On Overcoming Objections
    • Meet The Expectations Of The Visitor Quickly
    • Include Good Images On Your Website
    • Is Your Text Well-Formatted?
    • Being Mindful Of The Look & Feel Of Your Website
    • Why Do Split Testing?
    • What To Split Test
    • Split Testing Using Google Optimize (Part 1)
    • Split Testing Using Google Optimize (Part 2)
    • Google Optimize A/B Test: Making Changes Directly To Your Site
    • How Long Should Your Test Run For?
    • How To Stop A Split Test
    • How To Look At The Results Of Your Split Test
    • Principles Of Content Copywriting
    • Content Copywriting – How To Start Your Posts
    • Content Copywriting – How To End Your Posts
    • Email Newsletter Copywriting – Style 1: Minimalism
    • Email Newsletter Copywriting – Style 2: Personal Letter
    • Email Newsletter Copywriting – Style 3: Hybrid
    • Copywriting Sales Emails
    • Instead Of Pain Points, Try Joy Points
    • Copywriting vs Content Writing
    • You’ve Made It!


Genuine Copywriting: Effective Copywriting That Gets ResultsGenuine Copywriting: Effective Copywriting That Gets Results

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