Google Analytics For Beginners

Google Analytics For Beginners

Google Analytics For Beginners

Complete Guide from setting up your Google Analytics Account to diving further into Google Analytics & reporting

Language: english

Note: 4.3/5 (526 notes) 81,288 students

Instructor(s): Sarfaraz Kasmani

Last update: 2020-05-30

What you’ll learn

  • Installing Google Analytics Tracking Code on your Website
  • Setting up Goals and Conversions for Marketing Campaigns
  • Be able to get insights out of data for decision making
  • Predict future behaviour of website users
  • UTM Parameters
  • Customizing Google Analytics Dashboard
  • Filtering Internal Traffic inside Analytics Data
  • Become comfortable using Google Analytics



  • Access to a computer or laptop with an internet connection.



This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,

  • Setup Google Analytics Account

  • Installing Tracking Code on your website

  • Configure Marketing Goals

  • Setup Filters

  • UTM Parameters

  • Generating Reports ( Audience, Real-time, Acquisition, etc. )

Who this course is for:

  • Bloggers

  • Webmasters

  • Online Business Owners

  • Marketing Professionals

  • Intermediate level Digital Marketers

  • Beginners in Web Analytics

  • College Students


Who this course is for

  • Anyone who is interested in learning Google Analytics
  • Anyone who is interested in Digital Analytics


Course content

  • Introduction
    • Introduction
  • Installing Google Analytics Code on Your Website
    • Creating Google Analytics Account
    • Installing the Tracking Code on a WordPress Website
    • Checking the Tracking Code Installation
  • Deep Dive into Analytics
    • Terms and Definitions in Analytics
    • How to Setup IP Filters in Your Account
    • How to Create Annotations
    • How to Create Remarketing Audience
    • Building Links with UTM Parameters
    • How to Create Goals and Funnels
    • How to Create Segments in Google Analytics
    • How to integrate Search Console & Analytics
    • Custom Alerts
  • Types of Reports
    • How to Create Custom Dashboards and Reports
    • Real-Time Reports
    • Audience Reports: Overview & Active Users
    • Audience: Cohort Analysis
    • Acquisition Reports
    • Behaviour Reports


Time remaining or 923 enrolls left


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