How To Build a Sales Funnel For Your Subscription Business

Become a sales funnel expert today – learn to build your own sales funnel in less than 3 hours!

Language: english

Note: 4.3/5 (25 notes) 10,761 students

Instructor(s): Nikolaj Mertz

Last update: 2021-12-29

What you’ll learn

How To Build a Sales Funnel for your Subscription Business
Marketing: How to drive traffic to your funnel
How to convert traffic into leads
Sales: How to close the deal and get paying customers
How to retain customers and how to make more money from existing customersBusiness
How to optimise and continuously work with your funnel

Requirements

Basic business knowledge
Basic marketing and marketing knowledge

Description

Only course on Udemy about Sales Funnels focusing exclusively on subscription businesses (SAAS, subscription boxes, membership sites, content products etc.)

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Do you want more traffic, leads, customers and revenue?

Do you want to build a sales funnel for your subscription business? Or maybe you want to optimise your existing funnel?

In this course I’ll teach you exactly that – step by step. I’ll cover everything you need to know to build and optimise your sales funnel through 10 sections.

After taking this course you will know:

What funnels are and how to work with them
How to find your ideal customer profile and why it’s critical to get this step right before sending traffic into your funnel
Top of the funnel (TOFU): How to drive traffic to your funnel
Middle of the funnel (MOFU) — How to convert traffic into leads
Bottom of the funnel (BOFU) — How to close the deal and get paying customers
Post funnel: How to retain customers and how to make more money from existing customers
Then I’ll teach you how to continuously work with your funnel
I’ll even help you put together the right tech stack which supports the needs of your funnel
Lastly, I’ll provide you with a few inspirational cases you can use to build your own funnel

I’ll teach you all the most in-demand skills for any marketeer working within one of the following industries:

SAAS: Software-as-a-service
Communities
Insurance-brokers
Content subscriptions
Streaming services
Subscription boxes
Basically any subscription business!

The course is for you who consider starting or already owns a subscription business, like a software-as-a-service (SAAS). However, the course covers a lot of valuable insights into sales funnels in general, which you can apply to any business.

If you want to succeed with your business, you need to understand funnels and this course will provide you with the right structure to build a profitable sales funnel.

Enjoy the course!

Who this course is for

Beginners and intermediate marketers
Entrepreneurs
Anyone working in a subscription business

Course content

Introduction
- In this section you will learn..
- Who this course is made for
- Course structure
- Best practises
- You have now learned
Introduction to funnels
- What you will learn
- The definition of funnels
- Why funnels are important
- Different types of funnels
- Example of funnels
- How to work with funnels
- High and low friction funnels
- Summary: What you have learned
Ideal customer profiles
- What you will learn
- What is an Ideal Customer Profile?
- Why an Ideal Customer Profile is important
- Examples of Ideal Customer Profiles
- Funnels and Ideal Customer Profile alignment
- Messages across the funnel
- What you have learned
- Exercise: Define your Ideal Customer Profile
Top of the funnel
- What you will learn
- Where are we in the funnel?
- The 19 traction channels
- Product/channel fit
- Cross Funnel Channels
- Push and pull channels
- Metrics that matter for the top funnel
- What you have learned
- Exercise: Define your top funnel channels
Middle of the funnel
- What you will learn
- Where are we in the funnel?
- Lead magnets part 1
- Lead magnets part 2
- Trip wire products
- Examples of lead magnets
- Metrics that matter for the mid funnel
- What you have learned
- Exercise
Bottom of the funnel
- What you will learn
- Where are we in the funnel?
- Sales Strategy
- Self-service sales
- Metrics that matter for the bottom funnel
- What you have learned
Post funnel
- What you will learn
- Why care about post funnel?
- Virality, up and cross selling
- Metrics that matter for post-funnel
- What you have learned
Optimisation
- What you will learn
- Working with funnels part 1
- Working with funnels part 2
- Working with funnels part 3
- A/B testing: Implementing your change
- Metrics and monitoring
- What you have learned
Tech stack
- What you will learn
- Building the right tech stack
- What you have learned
Cases
- Cases