How To Crowdfund

How To Crowdfund

How To Crowdfund

This course will discuss all aspects of crowdfunding. By the end, you will know how to use crowdfunding.

Language: english

Note: 3.9/5 (34 notes) 162 students

Instructor(s): William Michael Cunningham

Last update: 2015-03-30

What you’ll learn

  • Understand when to use crowdfunding (and when not to use crowdfunding).
  • Understand the difference between donations and equity crowdfunding
  • Know how to set up a crowdfunding campaign
  • Know how to run a crowdfunding campaign
  • Be able to select and use a crowdfunding platform
  • Know how to use copyright, trademarks and patents to protect your idea.
  • Know what real estate crowdfunding is
  • Understand the basics of the JOBS Act
  • Know about DC Equity Crowdfunding
  • Understand Title IV of the JOBS Act



  • Must be at least 18 years old.
  • Crowdfunding for Small Businesses and Startups: The JOBS Act
  • Top 50 Crowdfunding Campaigns: Fifty Most Successful Crowdfunding Campaigns
  • Class videos
  • Class PowerPoint materials
  • You should be familiar with the internet in general



Crowd·fund·ing /ˈkroudˌfəndiNG/

Is the “practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the internet.” This class reviews all aspects of crowdfunding.

  • The JOBS Act’s definition of “crowdfunding,” “crowdfunding platforms,” and “emerging growth companies”

  • How to get up to $1 million through crowdfunding

  • The risks and rewards of taking advantage of crowdfunding

  • Intellectual property protection

  • Choosing a crowdfunding platform

  • SEC Title IV Regulation A – how does this work?

  • Indiegogo vs Kickstarter

  • State-level crowdfunding

  • How to stay on the right side of the law when soliciting funds

  • How to identify and deal with reliable crowdfunding platforms and companies

  • How businesses owned by women and minorities can raise new capital, as well as those now shut out of the capital markets (restaurants, day-care centers and others ignored by finicky venture capitalists and skittish bankers)

  • How investors can identify opportunities, avoid fraud, perform due diligence, and then make an intelligent investment

  • Understanding Title IV of the JOBS Act

The course is divided into five classes.

Course material include .pdf and text documents, and audio explaining the subject.

It will take five hours.

Take this course if you want to know how to create and manage a crowdfunding campaign.

All students receive a free copy of our book Top 50 Crowdfunding Campaigns: Fifty Most Successful Crowdfunding Campaigns Kindle Edition


Who this course is for

  • Startups
  • Small business owners
  • Investors
  • Community organizations
  • Local government agencies


Course content

  • Introduction: How to think about crowdfunding
    • Definition of Crowdfunding?
  • Tools of the trade: computer resources and social media tools
    • Crowdfunding Overview
    • Creating a crowd in crowdfunding
    • MailChimp
    • Twitter
    • LinkedIn
  • How to protect your ideas
    • Intellectual Property and Crowdfunding
  • Crowdfunding Platforms
    • Indiegogo and Kickstarter
    • Example Crowdfunding Campaigns
  • How to run a crowdfunding campaign
    • Length of time and dollar amount for a campaign
    • Top 50 Crowdfunding Campaigns
  • Equity Crowdfunding
    • Equity Crowdfunding
  • Real Estate Crowdfunding
    • Real Estate Crowdfunding
  • The JOBS Act
    • The JOBS Act
  • Title IV of the JOBS Act
    • Title IV of the JOBS Act
    • Detail on Title IV Reg A of the Jobs Act
  • DC Equity Crowdfunding
    • DC Equity Crowdfunding


How To CrowdfundHow To Crowdfund

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