Key Account Management: A Step-by-Step Guide for Beginners

Key Account Management: A Step-by-Step Guide for Beginners

Key Account Management: A Step-by-Step Guide for Beginners

Becoming a Professional Key Account Manager in Practice: Examples, Strategies, and Habits

Language: english

Note: 0/5 (0 notes) 168 students

Instructor(s): Business Merchant


The account manager is in charge of customer service, up-selling, technical assistance, and general relationship management. An account manager may be responsible for a large number of smaller accounts or just a few larger ones. Account managers are often good communicators with a strong commitment to customer satisfaction. The attention that an account manager pays to the needs of the people they represent might be the difference between a satisfied customer who stays with the company for a long time and an unhappy customer who leaves.

Learn how to solve typical obstacles in Account Management while keeping loyalty with partners of various sizes and shapes through actual examples and case studies. This course is designed for those who are new to account management or who are considering becoming one.

You’ll have access to tools and templates to assist you efficiently manage clients, resulting in longer-term relationships and rising income, in addition to my knowledge and experience.

It includes all you need to know about the account/client manager’s responsibilities, as well as how to put together plans, deal with tough clients, and have uncomfortable talks. How to deal with’scope creep’ and avoid overservicing.

You’ll be able to successfully maintain healthy connections with partners throughout the duration of your partnership by the end of this course.

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