Kind UX Writing: “Dark” vs. Compassionate UX Writing

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Kind UX Writing:

Kind UX Writing: “Dark” vs. Compassionate UX Writing

Writing UX copy with good intentions

Language: english

Note: 0/5 (0 notes) 48 students

Instructor(s): Dr. Katharina Grimm

Last update: None

What you’ll learn

  • Define what “Dark” UX Writing
  • Know the different types of “Dark” UX Writing
  • Know how “Dark” patterns in design and writing work
  • Know how to avoid creating “Dark” patterns
  • Know strategies that can be used instead of “Dark” UX copy
  • Define what empathy is
  • Know about the different types of empathy
  • Know what empathetic UX Writing is
  • Know what compassionate UX Writing is
  • Know how compassionate UX Writing works
  • Know how to ensure compassionate UX Writing

 

Requirements

  • Having a basic understanding of what UX Writing is helpful. If you are unsure, check out my course “Introduction To UX Writing: How To Write Great Microcopy”

 

Description

UX Writing has become increasingly important for creating accessible, inclusive, and enjoyable user experiences in digital products of all kinds.


However: UX Writing can be an excellent tool for crafting user experiences, but it can also be a powerful weapon.


The latter is the case when we use UX Writing to trick users into something we want them to do, for example, buy our product or subscribe to our newsletter. Tricking users into doing what we want them to do is called deceptive UX Writing, also known as “Dark” UX Writing.


On the other side of the same coin, there is compassionate UX Writing – the act of producing copy that acknowledges the feelings of our users while effectively solving their problems.


This course discusses both concepts – “Dark” UX Writing and compassionate UX Writing – and we learn why and how to avoid the first and ensure the second, and as always, we will do so by working with both theory and a lot of practical examples.


Who should join

This course is a great choice for all UX Writers and for people who work with UX Writing, including UX and UI designers, developers, product owners, and project managers. It could be helpful to know what UX Writing is and what it is used for, so if you are a complete beginner, you may think about first checking out my introductory course here on Udemy.


What you will learn

In the first part of this class, you will learn

  • what “Dark” UX Writing is

  • about the different types of “Dark” UX Writing

  • how “Dark” UX Writing differs from “Dark” design patterns

  • how we can avoid creating these patterns

  • strategies that we can use instead of using “Dark” UX copy

In the second part of this class, you will learn

  • what empathy is

  • about the different types of empathy

  • what empathetic UX Writing is

  • what compassionate UX Writing is

  • How to ensure compassionate UX Writing


Sounds good? Then join this class and learn how to avoid “Dark” UX Writing patterns and ensure compassionate UX Writing!

 

Who this course is for

  • UX Writers
  • Everybody who wants to transition into UX Writing
  • Copywriters, journalists, and other professionals who are working on transitioning into UX Writing but would love to learn more about UX Writing
  • Designers, developers, and project managers who want to integrate UX Writing into their team
  • Everybody who is interested in this topic!

 

Course content

  • Introduction
    • Introduction & Welcome!
    • Why Do We Need To Talk About Kind UX Writing?
  • Part I: “Dark” UX Writing
    • What Is “Dark” UX Writing?
    • Types Of Deceptive UX Writing Patterns
    • Confirmshaming & Manipulinks
    • Nagging
    • Obstruction
    • Fear of Missing Out
    • Offensive Language & False Intimacy
    • Further Tips & Tricks
    • Outro Of Part I
  • Part II: Compassionate UX Writing
    • Introduction To Part II
    • Unpleasant Tasks
    • Empathetic UX Writing
    • Forms Of Empathy In UX Writing
    • Compassionate UX Writing
    • How To Write Compassionate UX Copy
    • Mental Relaxers
    • Further Tips & Tricks
    • Outro Of Part II

 

Kind UX Writing: Kind UX Writing:

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