Laws of Persuasion & Influence and How to use them

Laws of Persuasion & Influence and How to use them

Laws of Persuasion & Influence and How to use them

Learn about Psychology of Cognitive Biases, Persuasion and Influence

Language: english

Note: 0/5 (0 notes) 833 students  New course 

Instructor(s): Vyas Psychology Training Centre

Last update: 2022-11-30

What you’ll learn

  • Psychology of Persuasion & Influence
  • How to use Cognitive Biases in real life to influence people
  • Understanding Deception & Manipulation
  • why persuasion is important when coming to communication
  • Psychology of Thinking Errors and how to use it to persuade people
  • How to become influential and persuasive



  • NA



What Is Persuasion?

Persuasion can be a powerful force that affects the decisions and actions that people take. It is a process in which one person or entity tries to influence another person or group of people to change their beliefs or behaviours. It is distinct from coercion, in that the people receiving the message have a choice about whether to act on it.

Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. Persuasion may be overt or subtle. Understanding how it works can help you become more aware of how you are influenced by persuasive messages.

How can you change someone’s mind? And how are you swayed by others? Persuasion refers to the influence people have on one another—changing someone’s beliefs, decisions, or actions through reasoning or request.

Choosing the right principle for persuasion depends on the context. In a corporate context, a brand hoping to boost sales may leverage the authority principle by securing an expert’s endorsement. In a social context, an individual may deepen a relationship by inviting an acquaintance to a birthday party; due to the reciprocity principle, the acquaintance may then return the favour another time.

This course is created by Vyas Psychology Training Centre


Who this course is for

  • Anyone


Course content

  • Introduction
    • Introduction
    • 2
    • Cognitive bias – confirmation
    • Cognitive bias – Choice overload
    • Cognitive bias – Reason respecting tendency
    • Cognitive bias – Labeling Effect
    • Cognitive bias – Availability Overweight Bias
    • Cognitive bias – Appeal to interest
    • Cognitive bias – Hot Cognition Test
  • Section 2
    • Introduction
    • Overview
    • Stronger frame leads to better persuasion
    • Filter test for successful persuasion
    • Handling judgement is important
    • The Halo Effect
    • Self Deception Introduction
    • What is Self Deceit?
    • Assessment of Self Deception
    • Self Deception – Resource
  • Bag of Tricks Persuasion & Influence
    • Caffeine drinkers more influenced
    • Ridiculous and then Real
    • Filled Stomach is easier to convince
    • Convincing through stories
    • Ask for commitment in public
    • Vaccum of silence
    • The law of Likeability
    • Subconsciously building trust
    • Choice Framed Requests
    • Radical Self Honesty
    • Appear Confident in Your Persuasion
    • Explain the reason for your request.
    • Conclusion


Time remaining or 167 enrolls left


Don’t miss any coupons by joining our Telegram group 

Udemy Coupon Code 100% off | Udemy Free Course | Udemy offer | Course with certificate