Learn copywriting: How To Write An ‘About’ Webpage

Learn copywriting: How To Write An 'About' Webpage

Learn copywriting: How To Write An ‘About’ Webpage

A step-by-step template to make writing an About website page quick, easy and to boost conversions.

Language: english

Note: 0/5 (0 notes) 822 students

Instructor(s): Elena Connolly

Last update: 2022-09-21

What you’ll learn

  • The exact step-by-step template (with real life examples) to writing an About page that gets more sales for your business
  • How to write your About page headline (and why you don’t have to come up with a new one from scratch)
  • The BEST method for discovering what you can stand up and stand out for in your industry (and where to put this on your About page)
  • Building the Like, Know and Trust factor throughout your page (so it becomes a conversion hot-spot
  • My unique 3-step process to writing your About page bio or ‘brand story’ (you can use this in your social media bios and sales content too)
  • When and where it’s OK to include more personality (and the question you always should ask as you write your copy)

 

Requirements

  • No experience needed! This course will guide you step-by-step how to write your About page from top to bottom.

 

Description

Join over 10,000 students from 20+ countries worldwide taking my courses today!


“I am glad I took the course. It was simple and broken into small units, I am now better quipped on writing copy that converts like  I love the simple language employed by the instructor in teaching the course. You are amazing!” Soodeq A


Your ‘About’ page is usually the 2nd most visited page on your website….


And the most difficult to write.


But not anymore. In this course you’ll get an easy to follow, step-by-step template to writing an About page for your service-based business that converts more visitors into clients.


You’ve struggled to write your About page before because:


  • You don’t know where to start. Or where to stop. What should you leave in? What’s TMI? Does the reader care if I like hot Yoga? (We’ll get to that later)


  • You’re not sure if it should even be about you. You’ve heard your About page should actually be about the reader. Now it’s getting really confusing


  • You don’t know how to structure it. You’ve hunted around on different websites for inspo. You want it to be authentic and natural and interesting. But how?


Welcome to the ‘Power-up my About Page’ mini-course. The answer to your About page overwhelm.


An easy-to-follow About page template, as well as explainer videos and real-life About page examples.


This course includes includes:

– How to write your headline (Hint: you don’t have to come up with a new one from scratch)
– Using the ‘I believe’ method to get across your unique viewpoint
– Building the Like, Know and Trust factor throughout your page
– The 3-step process to writing your About page bio or ‘brand story’
– When and where it’s OK to include that you like Hot Yoga (and the question you always should ask as you write your copy)

– More copywriting tips and tricks for your website

FREE RESOURCE: A ‘Target Audience Profile’ questionnaire. The secret sauce to unearthing the psychographic information you need to know about your reader, in order to write killer copy for them.


By leaving your About page unloved, you are leaving money on the table. Now’s the time to (finally) tick it off your to-do’s and proudly send clients to an About page that sells your sizzle (and your services).


Enrol now and let’s get started!

 

Who this course is for

  • Brand new business owners who are writing their first website
  • Established business owners who are re-writing their existing website
  • Website designers who want to upskill in website copywriting so they can offer this service to their clients
  • Marketers and VA’s who want to upskill in website copywriting and offer this service to their clients

 

Course content

  • Introduction
    • Welcome! Let’s Power-up your About page together. Here’s how the course works
  • Filling in your Target Audience Profile
    • Filling in your Target Audience Template
  • Step-by-step About page copywriting
    • Intro: Why your About page is NOT about you
    • Headline Section
    • ‘I believe’ section
    • Why they should trust you section
    • Testimonal and call to action (CTA) section
    • ‘3 things I know to be true’ section
    • Final ‘Call To Action’ section
  • Wrap up
    • You did it! Ready to build on your new copywriting super powers?
  • More website copywriting tips and tricks…
    • What to do on your website if you’ve got more than one target audience
    • 3 mistakes most people make on their wesbite Homepage
    • 3 ways you can write your headlines for your website
    • 3 tips to improve your website SEO
  • Bonus resources: What to do next…
    • Learn how to use sales psychology to write words that sell

 

Learn copywriting: How To Write An 'About' WebpageLearn copywriting: How To Write An 'About' Webpage

Time remaining or 497 enrolls left

 

Don’t miss any coupons by joining our Telegram group 

Udemy Coupon Code 100% off | Udemy Free Course | Udemy offer | Course with certificate