LinkedIn Ads: LinkedIn Lead Generation | LinkedIn Marketing

LinkedIn Ads: LinkedIn Lead Generation | LinkedIn Marketing

LinkedIn Ads: LinkedIn Lead Generation | LinkedIn Marketing

LinkedIn Advertising Course, LinkedIn Ads Course, LinkedIn Lead Generation, LinkedIn Marketing, Social Media Marketing

Language: english

Note: 4.7/5 (466 notes) 24,719 students

Instructor(s): Dekker Fraser, MBA

Last update: 2022-10-09

What you’ll learn

  • LinkedIn Advertising
  • B2B Advertising
  • B2B Marketing
  • LinkedIn Ads
  • LinkedIn Marketing
  • LinkedIn

 

Requirements

  • Some experience in marketing

 

Description

Now you can get fast results from LinkedIn advertising in this new, groundbreaking course from a veteran marketing executive with a top-tier MBA… who has been advertising on LinkedIn since 2011.

By the end of this LinkedIn ads course, you will know how to…

  • Book sales meetings & acquire customers quickly

  • Generate requests for demos, quotes, consultations & free trials for under $30!

  • Fix common LinkedIn lead generation mistakes

  • Scrape LinkedIn for emails that can be used for advertising on Twitter & Facebook + email marketing (hint: this is super cheap)

  • Success in B2B social media marketing & social media management

I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies…and explain why they were successful…and how you can be too!

I’ll transform you into a master LinkedIn advertiser.

I’ll walk you through how to generate leads and solve critical problems like paying too much for leads or not getting enough responses because you haven’t hit the right funnel stage.

Other topics…

  • New! Account-Based Marketing (ABM) Tutorials

  • Nurture leads (with marketing automation)

  • Develop a LinkedIn ads video that sells

  • Develop LinkedIn copywriting that sells

  • Use LinkedIn ads to improve other social media marketing / social media advertising

  • Use LinkedIn advertising analytics

  • Business development

  • Bid properly to minimize expenditures

BONUS: this course includes the 2021 LinkedIn Advertising Tip Sheet PDF

Learn from a veteran marketing guru with 11 years experience working for tiny startups all the way to up to the Fortune 100. Your instructor has an MBA from the #1 ranked school in the USA for marketing. He presents some of his most effective LinkedIn ads in this groundbreaking course for 2021.

See some of my most effective ads so you can replicate them!

  • LinkedIn video ads

  • LinkedIn image ads

  • LinkedIn text ads

  • LinkedIn carousel ads

  • LinkedIn message ads (including the new conversation/chatbot ads)

  • Full-funnel LinkedIn advertising campaigns

Social media marketing

  • Social media management

  • Social media managers

 

Who this course is for

  • Marketers
  • Digital Marketing Consultants
  • Entrepreneurs
  • Business Managers
  • Salespeople
  • Social Media Marketing Managers
  • Demand Generation Managers
  • B2B Marketers
  • Digital Marketing Consultants
  • Social Media Advertising Consultants
  • Digital Marketing Agencies
  • Marketing Managers
  • BDRs
  • SDRs
  • Product Managers
  • Social Media Managers

 

Course content

  • Bottom of Funnel LinkedIn Marketing Ads
    • Introduction to LinkedIn Marketing
    • Introduction
    • Message Ads (LinkedIn Ads)
    • Message Ads
    • Message Ads Tutorial
    • Conversation Ads (LinkedIn Ads)
    • Conversation Ads
    • Conversation Ads Tutorial
    • LinkedIn Sales Navigator & Outreach
    • LinkedIn Sales Navigator & Outreach
    • Image Ads 1 (LinkedIn Marketing)
    • Image Ads 1
    • Image Ads 2 (LinkedIn Marketing)
    • Image Ads 3 (LinkedIn Marketing)
    • Image Ads
    • Image Ads Tutorial
    • Video Ads (LinkedIn Marketing)
    • Video Ads
    • Video Ads Tutorial – LinkedIn
    • Text Ads for LinkedIn
    • Text Ads
    • Other LinkedIn Marketing
    • Other
    • Targeting Options in 2022
    • Matched Audiences for LinkedIn Marketing
    • Part 1 Slides
  • Top & Middle of Funnel LinkedIn Marketing Ads
    • Introduction A – LinkedIn Marketing
    • Introduction – A
    • Introduction B – LinkedIn Marketing
    • Introduction – B
    • Introduction C – LinkedIn Marketing
    • Brand Unaware A – LinkedIn Marketing
    • Engagement Boost [Tutorial]
    • Video Views & Brand Awareness Boost [Tutorial]
    • Brand Unaware B – LinkedIn Marketing
    • Problem Unaware – LinkedIn Marketing
    • Category Unaware – LinkedIn Marketing
    • Create an Event [Tutorial]
    • Deleting an Event
    • Product Unaware – LinkedIn Marketing
    • Other 1 – LinkedIn Marketing
    • Other 1
    • Other 2 – LinkedIn Marketing
    • Other 2
    • LinkedIn Ads Benchmarks
    • Part 2 Slides
  • LinkedIn Advertising: Quick Fixes
    • Most common mistakes I see in LinkedIn advertising
    • LinkedIn Mistakes
    • Fixing LinkedIn problem 1 with lead gen forms
    • Fixing LinkedIn problem 1
    • Fixing LinkedIn problem 2 with negative targeting
    • Fixing LinkedIn problem 2
    • Fixing LinkedIn problem 3 with bidding
    • Fixing LinkedIn problem 3
    • Fixing LinkedIn problems 4 & 5 with nurturing
    • Fixing LinkedIn problems 4 & 5
  • LinkedIn Video Ads
    • Creating a simple LinkedIn video ad in Canva
    • Simple & successful LinkedIn video ad example
    • Simple & sucessful LinkedIn video
    • Storytelling LinkedIn video ad example
    • Storytelling
    • LinkedIn Video Ad for Maximizing Views
    • LinkedIn Video Ad
    • Marketing Video Example
    • Video Tips for Lead Generation
    • Video Tips
  • LinkedIn Message/Inbox Ads & Conversation Ads
    • LinkedIn Message Ad Example
    • LinkedIn Message Ad Example 2
    • SPECIAL INCENTIVES!
    • LinkedIn Conversation Ads
    • “How I Generated 5X Return From One LinkedIn Conversations Ads Campaign”
    • LinkedIn WARNING about message ad KPIs!
    • LinkedIn: More Warnings
    • Message Campaign
  • LinkedIn Text Ads
    • LinkedIn Text Ad Examples
    • LinkedIn Text Ads – UTM Tracking and Insights Tag
  • LinkedIn Image & Carousel Ads
    • LinkedIn image ads 1
    • LinkedIn image ads 2
    • LinkedIn image ad campaign example (SaaS consulting)
    • LinkedIn Carousel ads
  • General LinkedIn Advertising
    • Choosing the right LinkedIn campaign objective
    • LinkedIn Targeting
    • Update! LinkedIn Target in 2022.
    • Warning about the default campaign group in LinkedIn
    • LinkedIn Pre-filled forms!
    • LinkedIn Audience Network
    • LinkedIn email scraping
    • LinkedIn matched audiences
    • LinkedIn account assets – led gen forms
    • LinkedIn website demographics
    • LinkedIn campaign demographics
    • LinkedIn campaign performance
    • B2B Marketing Funnel Benchmarks for LinkedIn Marketing Performance
    • OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunities
    • Marketing Funnel Template
    • The 3 Big Things to Test with LinkedIn
    • What if pushing people to consultations and demos doesn’t work?
    • What if the lead generation still isn’t working?
    • LinkedIn Awareness & Education Campaigns
    • LinkedIn Retargeting
    • LinkedIn FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!
    • Spying on Competitors’ Ads
    • But my impressions are too low!
  • Account Based LinkedIn Marketing Advertising Example
    • 1 – company/account targeting in LinkedIn
    • 2 – ABM campaign to target accounts in LinkedIn
    • 3 – setting up ABM campaign in LinkedIn
    • 4 – setting up ABM ad in LinkedIn
    • 5 – finishing ABM conversation ad in LinkedIn
    • 6 – measuring performance of LinkedIn
    • 7 – personal level targeting in LinkedIn
    • 8 – integrations with LinkedIn
    • Quiz
    • LinkedIn Ad Benchmarks
    • Advanced LinkedIn Advertising
  • Full-Funnel LinkedIn Advertising & Video
    • Big LinkedIn Ads Mistake
    • Avoid Gating Content
    • Gating
    • Assignment: Ungated LinkedIn Content
    • Viral KPIs
    • Full Funnel Campaign Plans
    • Direct-Response vs Brand Awareness
    • Direct Response
    • Out of Market Buyers
    • Buyers
    • Assignment: In-Market Buyers
    • In Market Targeting
    • In Market Targeting
    • Awareness Advertising
    • Awareness Marketing Stages
    • Frequency & Reach
    • Repetition
    • Awareness Campaign Example
    • Video as Direct Response
    • Cheaper Video Views Campaign
    • Video Views
    • Video Creative
    • Different Objective, Same Outcome
    • Comparing Video Metrics across Platforms
    • Comparing Videos within a Campaign
    • Lower CPC Creative
    • Comparing Video Views between Campaigns
    • When to Use LinkedIn Ads vs Other Ads
    • When to Use LinkedIn Ads
    • 5 Ways to Boost B2B Awareness on LinkedIn
    • Analyzing a bunch of ads
  • Research & Testing with LinkedIn Advertising
    • When Everything Fails
    • Testing
    • Using LinkedIn Ads for Research?
    • Research
    • Economies of Scale
    • Where to Use LinkedIn for Research
  • Advanced Targeting Considerations with LinkedIn Ads
    • Negative Targeting
    • Positive Targeting
    • Demographic Targeting
  • Bidding, New Ad Types, Key Pointers, Boosts
    • Event Ads
    • Bidding
    • Spotlight Ads
    • Keypointers
    • High Level Considerations in B2B Marketing
    • Boosting Organic Posts
    • Too Many Impressions
  • Other
    • Demographics
    • Conversation Ads in 2022
    • Creating Audiences in 2022
    • LinkedIn Columns & Performance Tracking in 2022
    • LinkedIn Advertising Benchmarks
  • Appendix: Tech Industry Examples for LinkedIn Ads
    • Stage 1
    • Stage 2
    • BONUS (FACEBOOK B2B MARKETING)

 

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