Market Analysis & Customer Development at Digital Business

Market Analysis & Customer Development at Digital Business

Market Analysis & Customer Development at Digital Business

4th module of the Program: Postgraduate Diploma: Digital Product & Service Owner

Language: english

Note: 4.2/5 (3 notes) 722 students  New course 

Instructor(s): The Retail Banking School

Last update: 2022-05-30

What you’ll learn

  • Market Analysis
  • Customer Development
  • Competitive Analysis
  • MVP, Сoncierge / Wizard of OZ approaches usage
  • Purposes of Market Analysis and Custdev at digital business
  • Role of Market and Clients Analyst
  • Role of market analysis and Custdev at product development
  • Introduction to Basic Market and Clients Feedback Analysis Tools
  • Practical Examples from Digital Business
  • Examples from Retail Banking (mortgage and consumer lending)
  • Interactive part

 

Requirements

  • No special requirements. Course for any who want to build a career at fintech and digital business area.

 

Description

Welcome to course: Market Analysis & Customer Development at Digital Business

4th module of the Program: Postgraduate Diploma: Digital Product & Service Owner


Short Description: Overview of Market Analysis & Customer Development at Digital Business Principles: Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.


Course Content:


  • Introduction to Market Analysis

  • Introduction to Customer Development

  • Competitive Analysis

  • MVP, Сoncierge / Wizard of OZ approaches usage

  • Purposes of Market Analysis and Custdev at digital business

  • Role of Market and Clients Analyst

  • Role of market analysis and Custdev at product development

  • Introduction to Basic Market and Clients Feedback Analysis Tools

  • Practical Examples from Digital Business

  • Examples from Retail Banking (mortgage and consumer lending)

  • Interactive part


Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.


Linked topics:

  • Business Fundamentals

  • Marketing Fundamentals

  • Agile

  • SCRUM

  • Project Management

  • Marketing & Business Strategy

  • Online and Digital Business

  • Leadership

  • Digital transformations / Strategy

  • Product Management

  • Product Development

  • Strategic Planning & Execution

  • Stakeholder Communication

  • Solution Ideation & Implementation

  • Continuous Process Improvement

  • Budget & Resource Management

  • Technical Leadership & Development

  • Regulatory Compliance

  • Business Process Development

 

Who this course is for

  • Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area.

 

Course content

  • Course Introduction
    • Course Introduction
    • Course Authors
  • Market Analysis and Customer Development
    • Purposes of Market Analysis and Customer Development
    • Market Analysis
    • Customer Development
  • Interactive Part and Next Steps
    • Interactive Part
    • Next Steps

 

Market Analysis & Customer Development at Digital BusinessMarket Analysis & Customer Development at Digital Business

 

Don’t miss any coupons by joining our Telegram group 

Udemy Coupon Code 100% off | Udemy Free Course | Udemy offer | Course with certificate