Marketing Basics for Non Marketing Professionals

Marketing Basics for Non Marketing Professionals

Marketing Basics for Non Marketing Professionals

Understand the Core Principles of Marketing with the Hows and Why in a Layman’s language.

Language: english

Note: 4.2/5 (16 notes) 5,315 students

Instructor(s): eGukulhub Learning

Last update: 2022-04-07

What you’ll learn

  • Basics of Marketing
  • Core concepts and Principles of Marketing.
  • You will gain a broad understanding of marketing as a discipline and key theories behind it.
  • Topics like Market Analysis, Market Potential, Customer Centricity etc
  • Importance of Digital Marketing in todays world.



  • Open Mind
  • Lots of Enthusiasm to Learn.



I am sure you may understand that marketing is an essential part of any business.

But why is it SO important?  The way marketing works and is defined has changed over the years as the business environment has changed drastically. Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any company would be silly not to give it a shot.

Every business needs to successfully market its products and services. Marketing is a critical tool for establishing awareness, attracting new customers, and building lasting relationships. When done effectively, marketing can help you increase sales and establish your competitive advantage

Marketing is complex. It encompasses tons of different disciplines, strategies, and tactics. As a result, developing a basic understanding of how it works can be difficult. Learning the trade can take years of dedication and honing your craft, oftentimes in a handful of specific areas (such as strategy, copywriting, or analytics). Like a lot of things, though, future success starts with solid fundamentals. And if you’re looking to learn the basics of Marketing, you’ve come to the right place.

Welcome to the course on Marketing basics for non-marketing professionals.

For all its complexity, at its core, marketing revolves around four things: Product, Price, Promotion, and Place. Tactics and channels change, but these are the concepts everything else revolves around, and they’re principles that never change. W

e learn these core concepts in this course along with core topics like

  • Market analysis,

  • competitor analysis,

  • Customer-centric Marketing Technique,

  • Obstacles of Marketing,

  • Identifying Market Potential

  • Importance of Digital Marketing to the current Marketing Scenario.

All in all my objective of the course is to lay down a strong foundation for your Marketing Knowledge whether it is your core area of work or not. With a good understanding of Marketing Basics, you’re then better prepared than ever to continue your marketing education and level up your career.

So What are You Waiting For? I am Super Excited to see you inside the course. See You Inside.


Who this course is for

  • Anyone who wants to learn the Basic Concepts of Marketing.


Course content

  • Introduction
    • Introduction
    • What is Marketing?
    • The Importance of Marketing
    • Customer Centricity
    • 4 Ps of Marketing
    • Identify Your Market
    • Competitor Analysis
    • Possible Obstacles and Market Potential
    • Promotional Mix
    • Using Technology


Marketing Basics for Non Marketing ProfessionalsMarketing Basics for Non Marketing Professionals

Time remaining or 690 enrolls left


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