MBA Course: Marketing and Business Strategy

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.

Language: english

Note: 4.5/5 (2,472 notes) 149,606 students

Instructor(s): Navdeep Yadav

Last update: 2022-05-12

What you’ll learn

Segmenting targeting positioning in Marketing
Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
Various marketing channels used by companies
How to do sales and marketing of your product
Business strategy used by startups.
Amazon 3 key service business strategy to dominate the retail market.
Unit economics matrix like Customer acquisition cot and customer life time value.
Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
Problem with Aggregators, Platform business and Network effect
Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
How product recommendation engine of Netflix and amazon works
Horizontal and vertical strategy used by Samsung
Strategy used by market leader, market follower and Challenger
best certification courses for mba marketing
Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis
What are branding and the advantages of branding?
Blue ocean and red ocean strategy
Zero cost marketing strategy
Product life cycle
What is a business strategy Why do we need it
Business Expansion strategy
Business value proposition

Requirements

A fresh mindset and curiosity of learning is more than enough

Description

MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy and will cover all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companies

Section 1 Marketing Overview

What is marketing?
Demand wants and needs & Maslow’s hierarchy of needs
How money flows in the Modern Economy
STP (Segmentation targeting and positioning)
Marketing Mix i. e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
SWOT analysis

Section 2 Marketing insights and analysis

a) Analyzing Consumer

Generation characteristics
The adoption curve for any product or service
How Customer Insights helps in segmenting and targeting

b) Business analysis

Product and market segmentation
Communication channels
Marketing funnels
Unit economics

Module 5 Startup Business Growth Metrics

Startup Growth Metrics Intro
Customer Acquisition Cost (CAC) in Startup
Customer Lifetime Value (CLTV) in Startup
Monthly Reoccurring Revenue (MRR) in Startup
Unit Economics in Startup
Contribution Margin in Startup
Retention Rate and Cohorts in Startup
Churn Rate in Startup
Market Size for Startup

d) Marketing Information System

Types of data
Recommendation engine
What is a Marketing Intelligence system
Types of data used in MIS
Data-driven recommendation engine
How does a recommendation engine work?

3. Marketing communication and branding

What is branding and the advantages of branding?
Types of branding?
Tesla brand positioning and Product differentiation using POP and POD (perceptual map)
Emotional branding and Brand mantra(Communicate simplify and inspire)
Brand equity (Perception, preference, and behavior)
BAV model and brand resonance model
Brand revitalization
Line extension product extension and category extension
Brand dilution
Service marketing Service marketing triangle

4. Business Strategy (Sales and Expansion)

What is a business strategy Why do we need it
Market structure(leader, challenger, follower, and nickers strategy )
Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)
Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)
Follower strategy ( product imitation, conscious parallelism cloner, imitator, and adapter)
Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.
Amazon killing competition strategy using diversification
Apple ecosystem strategy
Product life cycle
Expanding the market share pie using the Ansoff matrix
Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

Who this course is for

Business graduate from college.
Budding Entrepreneur and startup founders
Engineer curious to learn some MBA concepts
Product Managers
Founders and CEO
Financial analyst

Course content

MBA Basics
- What is Marketing ?
- Demands, Wants and Needs
- How money flows in the modern economy
- Segmentation, Targeting, and Positioning Basics
- Segmentation in STP Analysis
- STP Analysis and Tesla Positioning
- 4P’s of Marketing in Marketing Mix
- 7P’s of Marketing in Marketing Mix
- SWOT Analysis Basics
- SWOT Analysis for Amazon
- Service Marketing Triangle
- Iron triangle for customer service
- Product Life Cycle
- Course Content PPT Notes
Marketing Insights
- Technology Adoption Curve
- BCG Metrics of apple
- Ansoff metrics of Tesla
- Course Content PPT Notes
Marketing and Business Strategy
- Business Strategy Overview
- Porter Five Force Model
- Porter Five Force Model assignment
- Value Chain Analysis
- Blue and Red Ocean Strategy
- Horizontal Business Expansion
- Vertical Business Expansion
- Merger and Acquisition in Expansion
- P&G Supply Chain
- Samsung Expansion Strategy
- Topic 7 Economy of Scale and Economy of Scope
- Alternate Product Marketing Strategy
- Undifferentiated Marketing Strategy
- Concentrated Marketing Strategy
- Course Content PPT Notes
Startup Basics
- Startup Execution Road map
- Types of business model in startup?
- Business Model Canvas
- Business Model Canvas Example
- MVP(Minimum Viable Product) for Startup
- 3.Difference between Small Business vs Tech Startup
- Product execution Road-map for Startup
- Types of Legal Entity
- Sole proprietorship for Small Business
- Partnership firm for medium business
- Corporation legal Structure for the Startup
- Types of B2B and B2C Startup
- Masterstroke with Business Model Canvas
Startup Business Model
- Business Model Canvas
- Business Model Canvas Example
- Platform business Model
- Network Effect in Uber Business Model
- Amazon business model
- Google Hidden Revenue Business Model
- Facebook Hidden Revenue business model
- Subscription business model
- Course Content PPT Notes
Startup Business and Growth Metrics
- Startup Growth Metrics Intro
- Customer Acquisition Cost (CAC) in Startup
- Customer Lifetime Value (CLTV) in Startup
- Monthly Reoccurring Revenue (MRR) in Startup
- Unit Economics in Startup
- Retension Rate and Cohorts in Startup
- Churn Rate in Startup
- Course Content PPT Notes
Learn More with me
- Course Promo Video