MBA: Retail management, Merchandising, and E-commerce

MBA: Retail management, Merchandising, and E-commerce

MBA: Retail management, Merchandising, and E-commerce

Build and grow your own retail and e-commerce business

Language: english

Note: 4.5/5 (119 notes) 19,082 students

Instructor(s): Navdeep Yadav

Last update: 2022-07-07

What you’ll learn

  • Retail management
  • Merchandising management and planning
  • E-commerce and D2C brand
  • Inventory management and planning
  • Customer Relationship Management
  • Market Basket Analysis
  • Store layout and design
  • Customer Life time Value
  • Retail finance and accounting
  • Introduction to Asset Management and Margin Management
  • Category and Inventory Management
  • E-commerce and D2C brands
  • Private labels and white labels
  • Types of retail store based on trading area
  • Retail Marketing Mix

 

Requirements

  • Basic understanding of business
  • Should be familiar with Microsoft Excel

 

Description

If you have been to a retail store do why you end up buying more than you actually need?

That’s because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

Section 1 Introduction to Retail Management Basics

  • What is Retail Management

  • Retail Marketing Mix

  • Porter Five Force Model

  • SWOT Analysis

  • Consumer vs Customers

  • Understanding the Retail Consumer

  • Variety vs Assortment

Section 2 Types of Retail store and Trading area

  • Types of retail store based on the format

  • Types of retail stores based on the trading area

  • Reilly’s Law of Retail Gravitation | Retail Management |

  • Huff Gravity Model | Retail Management |

  • Trading area Advance exercise

Section 3 Omnichannel and e-commerce

  1. Webrooming vs Showrooming

  2. Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

  • Warby Parker Case Study Intro

  • Warby parker Retail Finance Metrics

  • Basics of Income Statement

  • Warby Parker Contribution Margin

Section 5 Customer Data in retail management

  • Customer Relationship Management

  • Recency, Frequency, and Monetary (RFM) analysis

  • Market Basket Analysis (Market Basket Analysis)

  • Association and Support (Market Basket Analysis)

  • Confidence (Market Basket Analysis)

  • Lift (Market Basket Analysis)

  • Name manager and Indirect function

  • Market Basket Analysis

Section 6 Store layout and design

  • Customer Lifetime Value

  • Customer Lifetime Value Assignment

  • Types of Store Layout

  • The goal of Store Design

  • Store layout Exercise – Lift

Section 7 Retail finance and accounting

  • Introduction to Retail Finance

  • Income Statement and Cash flow statement

  • Introduction to Asset Management and Margin Management

  • The Strategic Profit Model in Retail Management

  • Walmart and Tiffany Financial Statement

  • Retail Finance Assignment

  • Financial metrics Conclusion

Section 8 Category and Inventory Management

  • Introduction to Category Management

  • ROI and GMROI

  • ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

  • Introduction to e-commerce and D2C

  • Private labels and white labels

  • D2C business model

  • Marketing, Sales and expansion of D2C brand

 

Who this course is for

  • People wanted to start their retail store or retail business
  • Business Graduate wanted to learn about operation and supply chain
  • Entrepreneurs looking to expand their retail business
  • Students who wanted to start their own e-commerce brand

 

Course content

  • Introduction to Retail Management Basics
    • What is Retail Management
    • Retail Marketing Mix
    • Porter Five Force Model
    • SWOT Analysis
    • Consumer vs Customers
    • Understanding the Retail Consumer
    • Variety vs Assortment
    • Course Content PPT notes
  • Types of Retail store and Trading area
    • Types of retail store based on format
    • Types of retail store based on trading area
    • Reilly’s Law of Retail Gravitation | Retail Management |
    • Huff Gravity Model | Retail Management |
    • Course content PPT notes
  • Omnichannel and e-commerce
    • Webrooming vs Showrooming
    • Multichannel and Omnichannel strategy
  • Warby Parker Omnichannel Case study
    • Warby Parker Case Study Intro
    • Warby parker Retail Finance Metrics
    • Basics of Income Statement
    • Warby Parker Contribution Margin
    • Case study PDF notes
  • Customer Data in retail management
    • Customer Relationship Management
    • Recency, Frequency and Monetary (RFM) analysis
    • RFM Analysis Excel Exercise
    • Market Basket Analysis
    • Association and Support (Market Basket Analysis)
    • Confidence (Market Basket Analysis)
    • Lift (Market Basket Analysis)
    • Name manager and Indirect function
    • Market Basket Analysis
  • Store layout and design
    • Customer Life time Value
    • Customer Lifetime Value Assignment
    • Types of Store Layout
    • Goal of Store Design
    • Store Layout Excel Exercise
    • CRM, Market basket PPT Notes
  • Retail finance and accounting
    • Introduction to Retail Finance
    • Income Statement and Cash flow statement
    • Introduction to Asset and Margin Management
    • The Strategic Profit Model in Retail Management
    • Walmart and Tiffany Financial Statement
    • Retail Finance Assignment
    • Financial metrics Conclusion
    • Retail Finance Content PPT Notes
  • Category and Inventory Management
    • Introduction to Category Management
    • ROI and GMROI
    • ABC Analysis for Inventory Management
    • ABC analysis Assignment
  • E-commerce and D2C brands
    • D2C (Direct to consumer) Business Model
    • Private labels and white labels
    • How to start your own Private Label
    • PDF notes of this section
  • Forecasting and Demand planning
    • Introduction to Forecasting
    • Steps involved in forecasting
    • Types of forecasting technique
    • Time Series data plot
    • Components of time series data
    • Plotting time series for e-commerce revenue
    • Assignment
    • Rollover and weighted moving average
    • MAD,SSE and MAPE error in time series
    • Exponential Smoothing Excel Exercise

 

MBA: Retail management, Merchandising, and E-commerceMBA: Retail management, Merchandising, and E-commerce

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