MBA: Retail management, Merchandising, and E-commerce

Build and grow your own retail and e-commerce business

Language: english

Note: 4.5/5 (119 notes) 19,082 students

Instructor(s): Navdeep Yadav

Last update: 2022-07-07

What you’ll learn

Retail management
Merchandising management and planning
E-commerce and D2C brand
Inventory management and planning
Customer Relationship Management
Market Basket Analysis
Store layout and design
Customer Life time Value
Retail finance and accounting
Introduction to Asset Management and Margin Management
Category and Inventory Management
E-commerce and D2C brands
Private labels and white labels
Types of retail store based on trading area
Retail Marketing Mix

Requirements

Basic understanding of business
Should be familiar with Microsoft Excel

Description

If you have been to a retail store do why you end up buying more than you actually need?

That’s because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

Section 1 Introduction to Retail Management Basics

What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment

Section 2 Types of Retail store and Trading area

Types of retail store based on the format
Types of retail stores based on the trading area
Reilly’s Law of Retail Gravitation | Retail Management |
Huff Gravity Model | Retail Management |
Trading area Advance exercise

Section 3 Omnichannel and e-commerce

Webrooming vs Showrooming
Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

Warby Parker Case Study Intro
Warby parker Retail Finance Metrics
Basics of Income Statement
Warby Parker Contribution Margin

Section 5 Customer Data in retail management

Customer Relationship Management
Recency, Frequency, and Monetary (RFM) analysis
Market Basket Analysis (Market Basket Analysis)
Association and Support (Market Basket Analysis)
Confidence (Market Basket Analysis)
Lift (Market Basket Analysis)
Name manager and Indirect function
Market Basket Analysis

Section 6 Store layout and design

Customer Lifetime Value
Customer Lifetime Value Assignment
Types of Store Layout
The goal of Store Design
Store layout Exercise – Lift

Section 7 Retail finance and accounting

Introduction to Retail Finance
Income Statement and Cash flow statement
Introduction to Asset Management and Margin Management
The Strategic Profit Model in Retail Management
Walmart and Tiffany Financial Statement
Retail Finance Assignment
Financial metrics Conclusion

Section 8 Category and Inventory Management

Introduction to Category Management
ROI and GMROI
ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

Introduction to e-commerce and D2C
Private labels and white labels
D2C business model
Marketing, Sales and expansion of D2C brand

Who this course is for

People wanted to start their retail store or retail business
Business Graduate wanted to learn about operation and supply chain
Entrepreneurs looking to expand their retail business
Students who wanted to start their own e-commerce brand

Course content

Introduction to Retail Management Basics
- What is Retail Management
- Retail Marketing Mix
- Porter Five Force Model
- SWOT Analysis
- Consumer vs Customers
- Understanding the Retail Consumer
- Variety vs Assortment
- Course Content PPT notes
Types of Retail store and Trading area
- Types of retail store based on format
- Types of retail store based on trading area
- Reilly’s Law of Retail Gravitation | Retail Management |
- Huff Gravity Model | Retail Management |
- Course content PPT notes
Omnichannel and e-commerce
- Webrooming vs Showrooming
- Multichannel and Omnichannel strategy
Warby Parker Omnichannel Case study
- Warby Parker Case Study Intro
- Warby parker Retail Finance Metrics
- Basics of Income Statement
- Warby Parker Contribution Margin
- Case study PDF notes
Customer Data in retail management
- Customer Relationship Management
- Recency, Frequency and Monetary (RFM) analysis
- RFM Analysis Excel Exercise
- Market Basket Analysis
- Association and Support (Market Basket Analysis)
- Confidence (Market Basket Analysis)
- Lift (Market Basket Analysis)
- Name manager and Indirect function
- Market Basket Analysis
Store layout and design
- Customer Life time Value
- Customer Lifetime Value Assignment
- Types of Store Layout
- Goal of Store Design
- Store Layout Excel Exercise
- CRM, Market basket PPT Notes
Retail finance and accounting
- Introduction to Retail Finance
- Income Statement and Cash flow statement
- Introduction to Asset and Margin Management
- The Strategic Profit Model in Retail Management
- Walmart and Tiffany Financial Statement
- Retail Finance Assignment
- Financial metrics Conclusion
- Retail Finance Content PPT Notes
Category and Inventory Management
- Introduction to Category Management
- ROI and GMROI
- ABC Analysis for Inventory Management
- ABC analysis Assignment
E-commerce and D2C brands
- D2C (Direct to consumer) Business Model
- Private labels and white labels
- How to start your own Private Label
- PDF notes of this section
Forecasting and Demand planning
- Introduction to Forecasting
- Steps involved in forecasting
- Types of forecasting technique
- Time Series data plot
- Components of time series data
- Plotting time series for e-commerce revenue
- Assignment
- Rollover and weighted moving average
- MAD,SSE and MAPE error in time series
- Exponential Smoothing Excel Exercise