Mobile App Marketing for Absolute Beginners

In App marketing, push notification marketing, paid marketing, email marketing, App store optimization (ASO) and more.

Language: english

Note: 3.8/5 (220 notes) 67,262 students

Instructor(s): Creative Online School

Last update: 2017-10-19

What you’ll learn

Will learn how to create mobile app user base spending with very little money
Will learn how to create virality in mobile app
Will learn how to optimize app to make search engine friendly
Will learn how to use Facebook, Twitter, YouTube for App marketing purpose
Will learn how to generate huge audience thorugh effective email marketing
Will learn how effectively use push notification for app engagement

Requirements

No prerequisites for this course

Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective)

Build virality into your app
How virality in the mobile app works?
Best practices of virality
More Apps
Update = $$
In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

Why you should care about push notification?
What is a push notification?
Push notification best practices
Analysis of a push message
Advantage of push notification over SMS
SMS vs. Email vs. Push Notification

ASO Basics

Base components of ASO
Importance of ASO | Why we should learn ASO
ASO Principles

ASO Keyword Research Process

The whole ASO Keyword research process in 10 steps
Utilize long-tail keyword
A practical example of ASO tools for Keyword Research like Appannie, SensorTower
Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

App Title
Keyword Field
App Description
App Short Description
App Icon
App Screen Shots
App Localization
App Preview Video
Review & Rating

Difference factor regarding ASO in Market Places

Google Play Store vs. Apple App Store

Email marketing (For better app engagement)

Why did email marketing need to get more downloads?
Add an email subscription form to your app
Create mobile-friendly email content
Video content in email performs far better result

Paid Marketing

Before paid marketing, ensure these points
Get positive reviews from high traffic websites
Know the type of ads for mobile apps
Know marketing terms for mobile advertisers
Know which advertiser suits best for your app/game

Social Network Marketing

Why Facebook for mobile app marketing
Facebook ads statistics
Focus on business goal + reflect
Facebook Ad analysis for mobile targeted user base
Analysis of install ads: perfect choice for mobile apps
Facebook contest: Effective marketing approach for mobile apps
Why Twitter for mobile marketing
YouTube marketing

Who this course is for

Mobile App Marketers
Entrepreneurs
Mobile App Business Owners

Course content

Introducation to mobile app marketing course
- What you will learn from this course?
- Introduction to Course!
In App Marketing, low cost but very effective
- How virality in mobile app works ?
- Summary: How virality in mobile app works?
- Build virality into your app
- Summary: Build virality into your app
- Virality best practices
- Summary: Best practices of virality
- More Apps
- More Apps Example : Share It
- More apps example: Talking Tom
- Update = $$
- Summary: Update = $$
- In app graphical banner ad [Crosss Promotional]
Push Notification – Army for better app marketing
- Power of pusn notification
- Summary: Power of push notification
- What is push notification?
- Summary: What is push notification?
- Analysis of a push message
- Push notification best practices
- Summary: Push Notification best practices
- Advantage of Push Notification over SMS
- SMS vs. Email vs. Push Notification
Introduction to ASO
- Introduction to ASO
- What is ASO?
- Why you need App Store Optimization
- Principles of ASO
- Summary: ASO Principles
ASO Keyword Research Process
- How to determine your app’s ASO is completed?
- Keyword Research Process
- Use Long Tail Keywords
- Example of Long Tail Keywords : Talking Tom 2 App
- Using AppAnnie to find competitor app’s keywords
- Using SensorTower to find competitor app’s keywords
- Using SensorTower – Keyword Ranking
- Using SensorTower – Keyword Research
- Using SensorTower – Keyword Suggestion
- Using SensorTower – Keyword Localization
- Case Study of 5 million downloads – Super Bird-Let.Go
- Summary : ASO Keyword Research Process
ASO Implementation
- ASO: Cheat Sheet (Apple App Store)
- ASO: Cheat Sheet (Google Play Store)
- ASO in App Title
- App Title: Important Points
- ASO in Keyword Field
- Keywords Field: Important Points
- ASO in App Icon
- App Icon Design : Important Points
- ASO in Short Description
- App Short Description: Important Points
- ASO in Description Field
- App Description: Important Points
- ASO In Screenshots
- App Screen Shots: Important Point
- App Preview Video: Important Points
- Important Resources for App ScreenShots
- App Rating & Review: Important Points
- Tools for analyzing rating & reviews based on language
- App Localization: Important Points
- ASO: Apple App Store vs. Google Play Store
- ASO vs. SEO
Email marketing to get more app downloads
- Why email marketing needed to get more app downloads?
- Add An Email Subscription Form To Your App
- Create mobile friendly email content
- Video content in email performs far better result
- Video content completion rate in email
- Video content is popular marketing strategy
Paid Marketing
- Before paid marketing, ensure these points!!
- Get positive reviews from high traffic websites
- Know type of ads for mobile apps
- Know the marketing terms of mobile advertisers
- Know which advertiser suits best for your app/game
Social Network Marketing
- Why Facebook for Mobile App Marketing
- Facebook Ad Statistics
- Focus on business goal + Reflect
- Facebook Ad analysis for mobile targeted user base
- Analysis on Install Ad : perfect choice for mobile apps
- Facebook contest: Effective marketing approach for mobile app
- Why Twitter for Mobile App Marketing?
- Youtube Marketing
- Talking Tom Example of YouTube Marketing