Persuasive Copywriting (2023): Become a Copywriting Master

Persuasive Copywriting (2023): Become a Copywriting Master

Persuasive Copywriting (2023): Become a Copywriting Master

Your Complete Guide To High-Level Copywriting: Learn Copywriting From A Fortune 100 Copywriter With A Kellogg MBA

Language: english

Note: 4.5/5 (589 notes) 39,487 students

Instructor(s): Dekker Fraser, MBA

Last update: 2023-02-01

What you’ll learn

  • Acquire One Of The World’s Most Lucrative Skills: Copywriting (Selling With Words)
  • Learn High Level Copywriting & Content Marketing
  • Build A Content Marketing Strategy From Scratch (Go From 0 Leads To Paying Customers)
  • Apply Proven Psychological Principles That Work To Effortlessly Get People To Buy Your Products & Services
  • Write Killer Copy For Your Ads, Emails, Landing Pages & More
  • Avoid Common Copywriting & Content Marketing Mistakes
  • How To Write Powerful Headlines
  • Model Proven/Successful Ads For Maximum Results

 

Requirements

  • No requirements

 

Description

If you want to sell anything online successfully, you’ve got to learn copywriting…

WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!

This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you’ll be able to…

  • Develop a full-funnel content marketing & copywriting plan

  • Write copy that changes people’s minds and gets them to buy your product/service

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn (and other advertising channels)

  • Write persuasive headlines that induce people to do what you want

  • Avoid common content marketing & copywriting mistakes

  • Mimic proven/successful ads

  • & so much more!

  • New! Write high-CTR YouTube titles

  • Write compelling body copy

  • Use 35 formulas for writing sales-growing headlines

I will reveal…

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychology principles

  • How to map copy to stages of awareness and funnel progression

  • 35 proven headline writing formulas

  • 10 ways to write your first copywriting paragraph (after the headlines)

  • Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

  • B2B copywriting (for businesses)

  • B2C copywriting (for consumers)

  • Case study copywriting

  • Email copywriting

  • Website copywriting

  • Nurturing & funnel copywriting

  • Content copywriting

  • Direct-response copywriting

  • Copywriting for short-term sales

  • Copywriting for long-term growth (brand copywriting)

  • Headline copywriting

  • Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I’ll show you examples of…

  • Lead generation ads

  • Lead nurturing ads

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team…etc.

Let’s get copywriting!

 

Who this course is for

  • Copywriters
  • Entrepreneurs
  • Content Writers
  • Writers
  • B2B Marketers
  • Marketing Consultants
  • Marketing Managers

 

Course content

  • Persuasive Copywriting
    • Introduction to Copywriting Course
    • 2 Types of Copywriting
    • Case Study on the 2 Types of Copywriting
    • Headlines copywriting advice from David Ogilvy
    • Ogilvy headline copywriting
    • Writing body copy
    • Tactical Copywriting Frameworks
    • Easy Ad Formula
    • Deliverability Checklist
    • 35 proven headline formulas
    • Headline Examples from Apple
    • Headline Copywriting
    • Headline Copywriting
    • 14 Tips for Writing YouTube Titles
    • Writing Case Studies Copy
    • Copywriting for long-term growth part 3
    • 10 Ways to Write Your First Paragraph
    • 8 Copywriting Tricks Used by Apple
    • Aids to headline copywriting
    • 7 steps to successful ads & 5 principles of copywriting
    • 2 Types of B2C Copywriting
    • Copywriting for long-term growth part 1
    • Copywriting for long-term growth part 2
    • ADPLAN framework to evaluate copywriting
    • ADPLAN framework
  • My Framework For High-Level Copywriting
    • Introduction & Stages
    • Stages
    • Psychology 1 – Reactance Copywriting
    • Reactance
    • Copywriting Funnel 1
    • Funnel
    • Copywriting Funnel 2
    • OPTIONAL: Building a Funnel Campaign in LinkedIn
    • Chatbot Example (Continued)
    • Psychology 2 – Endowment Copywriting
    • Endowment Copywriting
    • Task: Endowment Copywriting
    • Psychology 3 – Distance Copywriting
    • Psychology 4 – Uncertainty Copywriting
    • Psychology 5 – Corroborating Evidence Copywriting
    • SPF Copywriting Framework Workbook
  • B2B Copywriting Mistakes
    • Copywriting Mistakes 1
    • Copywriting Mistakes 2
    • B2B Copywriting Mistakes
  • Copywriting Case Studies
    • Case Studies 1
    • Maximizing Video Views
    • PAS Copywriting
    • PAS copywriting
    • Case Studies 2
  • Killer Copywriting Tips & Tricks
    • Killer Copywriting Tips
    • Total cost of ownership
    • Copywriting Persuasion
    • Applied Persuasion
    • Copywriting Presentation Slides
  • Cold Email Copywriting
    • Email Copywriting Tip #1
    • Tip 1
    • Email Copywriting Tip #2
    • Email Copywriting Tip #3
    • Email Copywriting Tip #4
    • Email Copywriting Tip #5
    • Tip 5
    • Email Copywriting Tip #6
    • Email Copywriting Tip #6 Explained
    • Email Copywriting (Case Study)
    • Measuring Success – Email Copywriting
    • Measuring Success
    • Cold Email Slides
    • Your List A
    • Your List B
    • Your List C
    • Your List D
    • Your List E
    • Your List F
    • Getting Emails from LinkedIn Sales Navigator
    • New Email + Warming It Up
    • Promote Your Offer, Not Your Product
    • Hard Offer 1
    • Hard Offer 2
  • Website Content Writing – Shopify Plus Case
    • Shopify 1
    • Quiz
    • Shopify 2
    • Quiz
    • Shopify & McKinsey Framework
    • Quiz
    • Shopify & Brand Language
    • Quiz
    • Content Analysis
    • Quiz
    • Psychology & Industries
    • REDUCE Framework
    • Soft Content
    • Blog & More
    • Stages of Awareness
    • PAS Formula
    • Slides
  • B2B Funnel Content Examples
    • Funnel Content Intro
    • Assignment
    • Buyers Guide
    • Survey Reports
    • Webinars
    • Case Studies
    • Case Studies
    • Case Study 2
  • Other B2B Content Creation
    • Direct Mail
    • Direct Mail – Classic
    • Industrial Advertisement
    • My #1 Piece of Advice for PR & Event Content
    • Assignment
    • Article
    • Interactive Content [Optional]
    • Article Focused on Problems
    • Salesy BOFU Content
    • Default Positioning
    • Appendix: writing copy with artificial intelligence!
  • Lead Nurturing Copywriting
    • Copy Salesforce 3-2-1 strategy A
    • Copy Salesforce 3-2-1 strategy B
    • Copy Salesforce 3-2-1 strategy C
    • When To Send Leads To Sales
    • When To Send Leads To Sales B
    • When To Send Leads To Sales C
    • Hard offer
    • White Paper Nurturing 1
    • White Paper Nurturing 2
    • White Paper Nurturing 3
    • White Paper Nurturing 4
    • White Paper Nurturing 5
    • White Paper Nurturing 6
    • White Paper Nurturing 7
    • White Paper Nurturing 8
    • White Paper Nurturing 9
    • Nurturing People After They Sign Up For A Free Trial A
    • Nurturing People After They Sign Up For A Free Trial B
  • Direct-Response Copywriting
    • Demand Generation Content And Journey Mapping
    • Email 1
    • Email 2
    • 3 Things Worth Testing With Direct-Response Copywriting
    • Content Marketing & Copywriting Mistakes For Demand Generation
    • Don’t Require A Work Email
  • Appendix
    • Appendix

 

Persuasive Copywriting (2023): Become a Copywriting MasterPersuasive Copywriting (2023): Become a Copywriting Master

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