Postgraduate Diploma: Digital Products Management

Hybrid Program (Online + On-Campus) with business cases (Fintech, Retail Banking, Digital Business) & Interactive part

Language: english

Note: 4.2/5 (132 notes) 19,659 students

Instructor(s): The Retail Banking School

Last update: 2022-10-30

What you’ll learn

Digital Product & Service Owner: Role, Mission & Key Functionality
Product owner role examples from retail banking and digital business (mortgage and consumer lending)
Product manager VS Product owner roles
Product owner mission
Practical Examples from Digital Business
Examples from Retail Banking (mortgage and consumer lending)
Functionality of a Product Owner
Mission of Digital Products and Services
Product and Service Management
Basic Product Management Process
Introduction to Business Analysis
Profit and Loss Analysis
Market Analysis
Customer Development
Interactive part

Requirements

No special requirements. Course for any who want to build a career at fintech and digital business area.

Description

We are happy to announce launching of new hybrid program (online + on-campus):
Postgraduate Diploma: Digital Products Management

Buying the course allows you to join course online or on-campus (Praça da Alegria 22, Lisbon).

Online option is self-paced, open for starting and finishing during the whole year.

Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.

Course Content:

I. Role and Mission of a Product & Service Owner

II. Product / Service Management

III. Business and PnL Analysis

IV. Market Analysis & Customer Development

V. Vision and Roadmap

VI. Interactive Part & Capstone (Optional)

Considered Areas:

Product owner role examples from retail banking and digital business
Product manager VS Product owner roles
Product owner mission
Forces impacting Product owner’s roles
Defining the vision
Managing the product backlog
Prioritizing needs
Overseeing development stages
Anticipating client needs
Acting as primary liaison
Evaluating product progress at each iteration
Introduction to Market Analysis
Introduction to Customer Development
Competitive Analysis
MVP, Сoncierge / Wizard of OZ approaches usage
Purposes of Market Analysis and Custdev at digital business
Role of Market and Clients Analyst
Role of market analysis and Custdev at product development
Introduction to Basic Market and Clients Feedback Analysis Tools
Digital Channels building
Practical Examples from Digital Business
Examples from Consumer Lending, Mortgage and other product-lines of Retail Business
Examples from leading worldwide banks
Interactive part

Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Linked topics:

Business Fundamentals
Marketing Fundamentals
Agile
SCRUM
Project Management
Marketing & Business Strategy
Online and Digital Business
Leadership
Digital transformations / Strategy
Product Management
Product Development
Strategic Planning & Execution
Stakeholder Communication
Solution Ideation & Implementation
Continuous Process Improvement
Budget & Resource Management
Technical Leadership & Development
Regulatory Compliance
Business Process Development
Business Fundamentals
Non-Technical Product Management

Who this course is for

Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area.

Course content

Course Introduction
- Introduction
- Introduction to RBS
- Welcome to RBS
- Onboarding
- Course Authors
- Course Full Presentation
Module 1. Digital Product & Service Owner: Role, Mission & Key Functionality
- Examples and Role of Product Owner
- Difference of Roles
- Functionality Part 1
- Functionality Part 2
Module 2. Product & Service Management
- Mission of Digital Products and Services
- Examples of Digital Products and Services and its Management
- Role of PO/PM and P/S Management
- Basic Product Management Process
- Practical Examples from Retail Banking Business
Module 3. Business Analysis & PnL Data Mining At Digital Business Development
- Introduction to Business Analysis
- Examples of Process Flow Analysis
- Introduction to Lean and 6 Sigma Frameworks
- Example of Process Improvement task at Mortgage
- Profit and Loss (PnL) Analysis and Data Mining
Module 4. Market Analysis & Customer Development at Digital Business
- Purposes of Market Analysis and Customer Development
- Market Analysis
- Customer Development
Module 5. Product Strategy, Vision and Roadmap Development at Digital Business
- Purposes of Strategy, Vision and Roadmap Development
- Product Strategy
- Product Vision
- Product Roadmap
Capstone Project (Optional Part)
- Capstone Project (Optional)
Interactive Part
- Interactive Part
Next Steps (Optional Part)
- Next Steps (Optional Part)
- Congratulations with finishing of the main part
- Introduction to Mentorship Program