Profitable Blogging & Content Writing

Profitable Blogging & Content Writing

Profitable Blogging & Content Writing

Blog content writing, sales content writing, SEO content writing to become a blogger, WordPress blog writing

Language: english

Note: 4.1/5 (74 notes) 8,746 students

Instructor(s): Alex Genadinik

Last update: 2022-12-05

What you’ll learn

  • Content writing for a blog
  • Blogging for SEO and sales copywriting
  • How to make money blogging and content writing that sells
  • Freelancing or agency services doing content writing or blog writing
  • Attract readers by writing exciting headlines
  • Content creation with a show (beyond just blogging)

 

Requirements

  • N/A

 

Description

Learn to create blog and website content that is at the same time:


  • SEO friendly

  • Grabs attention of readers with good sales copywriting

  • Contains interesting writing

  • Upsells your products or services

DIFFERENCE BETWEEN SALES COPYWRITING AND BLOG CONTENT WRITING

There is a separate field called Sales Copywriting. It deals with attracting buyers or making people click on your headlines. This is a marketing field and it’s an important one for getting more traffic. We cover this in the course.

But your marketing can’t be all sales copywriting. When people click on your blog posts, those posts must contain actual interesting writing. We cover that in the course as well.

This way, you get the best of both worlds because it’s not enough to just get traffic. You must provide a lot of value to your website visitors so they like your content, trust you, subscribe to what you are offering, and eventually buy from you.

ADDING SEO CONTENT WRITING TO YOUR BLOGGING

For many blogs, the biggest source of traffic is from SEO (Search Engine Optimization) when people search for something related to the blog. So it’s not just enough to write content, we must also research SEO keywords and do SEO content writing to bring traffic via search. We will cover that in the course as well.

WHAT YOU WILL BE ABLE TO DO AFTER YOU COMPLETE THE COURSE

You will be able to write solid blog posts, each of which is optimized for SEO while grabbing and holding the reader’s interest. Each post will also be a part of your bigger content strategy, which you will also learn to create in this course.

HOW TO START A WORDPRESS BLOG – JUST CONTENT WRITING – NOT WEBSITE BUILDING

This course does not teach technical website development and WordPress development. The assumption is that you would already have a website and a blog set up by yourself or a freelancer. This course only focuses on content creation and content writing when you start a blog.

CONTENT CREATION THAT’S COMPELLING AND INTERESTS READERS

Many bloggers write boring content in hopes to have it rank in Google search. But that approach by itself is limited and it fails because you need high-quality content creation that perks the reader’s interests, and keeps their attention. The longer your content keeps the reader’s attention, the more likely they will read other pages of yours, buy your products, subscribe to your newsletter, or do anything else you want them to do.

MAKE MONEY BLOGGING

After you attract readers, get to come back regularly, and engage with your content, I’ll show you how to make money blogging. You can make money blogging by publishing ads, selling product, selling services, and more.

Invest in your future. Enroll today.

 

Who this course is for

  • New bloggers
  • New digital marketers

 

Course content

  • Introduction and welcome
    • Mostly blog, but also YouTube, podcast, or anywhere you regularly post content
  • Content plan
    • Content plan and strategy
    • SEO keyword mapping and tracking your full list of SEO keywords
    • Introduction to SEO keyword research & starting to do keyword research
    • Long-tail vs. short-tail and profitable keywords for best SEO results
  • Writing a blog post
    • Making your topic interesting – it fascinates you and you have expertise in it
    • Adding unique voice to your writing by conveying moods and feelings
    • Good/bad is meaningless – how to have your own writing voice
    • Importance of quality scrutiny, editing and re-doing
  • Interesting copywriting – combining SEO and making your title look amazing
    • On-page SEO section introduction
    • Change in Google use of meta tags
    • How to set up the Yoast plugin for SEO
    • How to set up title/description metas for regular blog post SEO
    • Writing enticing meta tags to increase Google SEO SERP clickthrough
    • Meta tag writing exercise
    • Meta tag writing exercise – answer
    • Meta tag writing exercise two
    • Meta tag writing exercise two – answer
  • SEO for the blog post
    • Cornerstone content to help you rank higher in SEO
    • The skyscraper method for SEO content
    • Google EAT and YMYL – quality content according to Google
    • Correct use of H1 and H2 tags
    • Title tooltip tag
    • Image ALT tag for SEO
    • No-follow vs. follow links
    • No-follow update and the new UGC and Sponsored attributes
    • How to interlink your website’s pages for SEO boost
    • Advanced on-page interlinking strategy to boost your SEO
    • Linking out for SEO
    • Checking for broken links
    • How long should each blog post or page be?
    • Rank higher and boost sales through lowering your bounce rate
  • Making money from your content
    • Ads, affiliates, and selling products, and services
    • HelloBar WordPress plugin to make more sales
    • Where on the page to upsell
  • Getting images, infographics, and giving proper citations and credit
    • Free site to get extra free images and infographics
    • How to create your infographic so you can make more attractive posts
    • Where to get nice free images to make your content more attractive
    • Adding a citation to your photos or text to give credit to others
  • Different types of shows and things to considers
    • Introduction to building your own show
    • Advanced content repurposing with strategies that work today & in the future
    • Goals for your show
    • Monetization for your show
    • Deciding on a solo show or a show with guests
    • Topic coverage: Evergreen vs. current topics
    • Example of a site that is newsy and evergreen
    • What you can outsource for a show
    • Daily, monthly or weekly show
  • Live show
    • Introducing live shows for maximum engagement and sales
    • Tips for a successful live show
  • Writing skills and grammar (optional)
    • Section introduction
    • English grammar and punctuation exercise – answers
    • Introducing basic building blocks of English grammar
    • Sentence clauses and sentence fragments
    • Conjunctions
    • Fixing run-on sentences and dealing with complex grammar issues
    • Example of fixing run-on sentences with simple and clear sentences
    • Four types of sentence structures
    • 10 comma rules that will immediately make you a better writer
    • Example of fixing many mistakes per sentence in a sales text
    • Example 2 of fixing many mistakes per sentence in a sales text
    • Semicolon rules
    • Colon rules
    • Question marks
    • Use of quotes – otherwise known as quotation marks
    • Hyphen rules
    • Another rule for using the hyphen
    • Common terms with hyphen to memorize
    • Common word choice errors: Its vs. it’s, Fewer vs. less, than vs. then & more
    • Use of lets vs. let’s
    • Who vs. Whom
    • Commonly misspelled words that spellcheck won’t pick up – don’t trust spellcheck
    • Common word-choice error exercise
    • Common word-choice error exercise answer
    • 10 weak words to take out of your writing and example of email to boss
    • More weak words and phrases
    • Example of my own writing from years ago and how it can be improved
    • Example of using fewer words to communicate the same thing
  • Content writing as a freelancing service
    • Freelancing on Fiverr section introduction
    • How many gigs to create and how leveling up works on Fiverr
    • How to apply to become a seller on Fiverr
    • The goal for how your Fiverr freelancing profile should appear
    • Introduction to Fiverr SEO
    • Fiverr keyword checklist
    • How to quickly get a gig to rank well in Fiverr
    • Ranking fluctuations
    • Targeting long-tail keywords
    • Copywriting for title which can help you make your Fiverr gigs more attractive
    • Copywriting for your Fiverr freelancing gig description
    • Example of writing a gig description
    • Making people buy your gig-extras
    • Consumables, next-gig up-sell strategy or gig-carousel
    • Example of a freelancer who makes thousands of dollars per client that I hire
    • Fiverr vs. UpWork (why I prefer freelancing on Fiverr)
  • Building an SEO agency from your SEO freelancing business
    • SEO agency section introduction
    • Overview of marketing strategies so you can fit each into your marketing
    • Your positioning and differentiation
    • How to choose a domain name
    • How to set up your website professionally and on your own
    • Agency website conversion checklist
    • CHECKLIST to build credibility and branding outside of your website
    • Basic agency keywords
    • D7LeadFinder lead generation tool introduction
    • D7LeadFinder results
    • Using FindThatLead browser extension for LinkedIn using Chrome to get emails
    • LinkedIn connection message template to immediately compel and interest people
    • LinkedIn welcome message template
  • Conclusion of our blogging and content writing course
    • Course certificate – how to get it
    • Thank you for taking the course

 

Profitable Blogging & Content WritingProfitable Blogging & Content Writing

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