Public Relations: Crisis Communications Oil and Gas Industry

Public Relations: Crisis Communications Oil and Gas Industry

Public Relations: Crisis Communications Oil and Gas Industry

Public Relations: Oil/Gas/Chemical executives will learn step-by-step what to do with the news media before a crisis

Language: english

Note: 4.5/5 (60 notes) 11,761 students

Instructor(s): TJ Walker

Last update: 2023-01-06

What you’ll learn

  • Maintaining your reputation during a crisis
  • Looking confident and comfortable during a news conference
  • Framing crisis messages
  • Answering tough questions from reporters
  • Speaking in sound bites
  • Rehearsing for crisis communications events
  • Developing a crisis management plan

 

Requirements

  • video recorder on cell phone, tablet or computer

 

Description

Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!

This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.

TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.

If a  disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. “No comment” will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you “want your life back!”

You can’t control all events surrounding a crisis and you can’t control the media’s questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company’s brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.

A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don’t let another second go by without preparing yourself for the media that might soon surround you.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.


Here is what Udemy students say about this course:

“Educative, and I wish all engineers take this course” Obeng Yeboah Paul

”This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.” Gary Potgieter



This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.

 

Who this course is for

  • Oil executives
  • Gas executives
  • Energy executives
  • Crisis Managers
  • Public Relations Executives
  • CFOs
  • CMOs

 

Course content

  • The Crucial Steps in Planning for a Crisis
    • Make Your Next Crisis Get Smaller NOW – Public Relations​
  • How to Have a Convincing Message
    • Secrets of a Successful Crisis Message
    • A Media Message Answers all Basic Questions – Public Relations​
    • Media Messages Must be Interesting to Reporters
    • Media Messages Must Resonate with Media Audience
    • Exciting New Update to this Course
    • Your Media Message Needs to Benefit You
    • Three is the Perfect Number of Media Messages
    • Media Messages using a Venn Diagram
    • Have a Positive Media Message – Public Relations​
    • Add Quantifiable Results to Your Media Message
    • What Problem are you solving? Media Message
  • Answering Questions and Holding Press Conferences
    • How to Answer Questions
    • More basics on How to Answer Questions in a Media Interview
    • Biggest Blunders to Avoid
    • Answer One Question at a Time
    • Keep Your Eyes on Your Message Points
    • Do Not Repeat Negative Words from a Reporter
    • Tell Reporters ‘I Don’t Know’
    • Always Be Moving toward Your Message Points
    • Give Brief Answers to Tough Questions
    • Aim for All Three Messages In Every Answer
    • Re-Write the Reporter’s Questions in Media Interviews
    • Don’t Add One more thing at the End of the Interview
    • Don’t try to Control the Interview
  • Sound Bites and Quotes
    • Oil and Gas Sound Bites
    • What is a Sound Bite?
    • Sound Bites: Bold Action Words
    • Sound Bites: Reporters Love Cliches
    • Sound Bites: Emotion
    • Sound Bites: Give Specific Examples
    • Sound Bites: Absolutes
    • Sound Bite Tools: Attacks
    • Sound Bite Tools: Humor
    • Sound Bite Tools: Rhetorical Questions
    • Sound Bite Tools: Analogies
    • Sound Bite Tools Pop Culture References
    • Three Easiest Sound Bite Tools
    • Reflections on Sound Bites
  • Final Preparations
    • How to Rehearse in 60 Seconds or Less
    • How to Improve with Criticism
    • Conclusion and Final Tips
    • One Last Chance to Make This Course Better for Your Permanent Learning Library
  • Housekeeping Matters
    • Before We Start, Here is the #1 Tip to Improving Your Communication Skills
    • Who is TJ Walker?
    • Your Questions Will Be Answered Here
    • 7 Steps For Getting the Most Out of this Course
    • $10,000 Guarantee This Course Will Make You a Better Communicator
    • Time to Give TJ a Piece of Your Mind
    • If You Like to Learn by Reading
    • Update – You Should Get on the TikTok App Now
    • The Epic Crisis Communications Disasters of BP
    • Lecture from Liaqat Amin Satti
    • Here Is How You Can Get your Certificate of Completion for this Course
    • Bonus Lecture

 

Public Relations: Crisis Communications Oil and Gas Industry

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