Public Relations: How to Be a Government/PIO Spokesperson

Public Relations: How to Be a Government/PIO Spokesperson

Public Relations: How to Be a Government/PIO Spokesperson

Public Relations: You can communicate the messages of your agency to the media. Master every media encounter.

Language: english

Note: 4.6/5 (114 notes) 22,559 students

Instructor(s): TJ Walker

Last update: 2023-01-06

What you’ll learn

  • Represent a Government Agency or division in front of the media
  • Serve as a media spokesperson for a government agency
  • Handle a press conference
  • Speak in sound bites



  • You will need to record yourself on video using a cell phone, tablet or webcam



Public Relations. Imagine yourself fielding reporters’ tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

  How to be a Government Spokesperson 

  In this “How to be a Government Spokesperson” Public Relations course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media. 

  This course will teach you four main skills: 

  1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera. 

  2. How to shape a three-part, thirty second media message for each interview. 

  3. How to answer reporters’ questions in a strategic, focused manner. 

  4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story. 

You will learn the fundamentals of how to be a Public Relations spokesperson by the end of this course.

  TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress. 

Enroll in this Public Relations course today.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

“5 Stars! Thank you for a very well organized course. It will be easy to find the points or topics I might want to read or see again as a refresher. You have very practical tips along with good explanations for the how-to’s.” Udemy student Paula Wethington

What others say:

“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer

(TJ Walker’s Media Training Worldwide) “The world’s leading presentation and media training firm.”Gregg Jarrett, Fox News Channel Anchor


Who this course is for

  • Government officails, press spokespersons, and public information officers


Course content

  • You Can Have 100% Control Over Your Message and Image
    • Communicating Your Messages Successfully, On a Daily Basis
  • To Be Believable and Credible, You Must Look Believable On TV
    • How to Look Your Best on TV – Overview
    • Please Introduce Yourself
    • How to Apply Makeup for TV Interviews
    • How to Sit for TV Interviews
    • How to Smile for TV Interviews
    • Exciting New Update to this Course
    • How to Use Your Eyes During a TV Interview
    • How to Move Your Head for Video Interviews
    • How to Move Your Body for TV Interviews
    • How to Move Your Hands for TV Interviews
    • How to Sit in Your Chair for TV Interviews
    • How to Stand for TV Interviews
    • How to Dress for TV Interviews
    • Video Record and See Your Improvement
  • Creating a Winning Message
    • Message
    • How to Frame a Media Message
    • A Media Message Answers all Basic Questions
    • Media Messages Must be Interesting to Reporters
    • Media Messages Must Resonate with Media Audience
    • Your Media Message Needs to Benefit You
    • Three is the Perfect Number of Media Messages
    • Media Messages using a Venn Diagram
    • Have a Positive Media Message
    • Add Quantifiable Results to Your Media Message
    • What Problem are you solving, Media Message
    • Assignment – Create your own Media Message
  • Answering Questions in a media Interview
    • How to Answer Questions in a Media Interview Overview
    • Answering Questions
    • Answer One Question at a Time
    • Keep Your Eyes on Your Message Points
    • Do Not Repeat Negative Words from a Reporter
    • Tell Reporters ‘I Don’t Know’
    • Always Be Moving toward Your Message Points
    • Give Brief Answers to Tough Questions
    • Aim for All Three Messages In Every Answer
    • Re-Write the Reporter’s Questions in Media Interviews
    • Don’t Add One more thing at the End of the Interview
    • Don’t try to Control the Interview
  • Speaking in Sound Bites
    • Soundbites
    • What is a Sound Bite Overview
    • Sound Bites Bold Action Words
    • Sound Bites Reporters Love Cliches
    • Sound Bites Emotion
    • Sound Bites Give Specific Examples
    • Sound Bites Absolutes
    • Sound Bites Attacks
    • Sound Bite Tools Humor
    • Sound Bite Tools Rhetorical Questions
    • Sound Bite Tools Pop Culture References
    • Three Easiest Sound Bite Tools
    • Reflections on Sound Bites
    • The 5 Outcomes of Every Media Interview
    • Udemy Sound Bite Homework
    • Sound Bite Practice
    • Video Homework
    • Final Interview Practice
  • Housekeeping Matters
    • 7 Steps For Getting the Most Out of this Course
    • Before We Start, Here is the #1 Tip to Improving Your Communication Skills
    • Who is TJ Walker?
    • Your Questions Will Be Answered Here, In Video
    • $10,000 Guarantee This Course Will Make You a Better Communicator
    • If You Like to Learn by Reading
    • Update – You Should Get on the TikTok App Now
  • Conclusion
    • One Last Chance to Make This Course Better for Your Permanent Learning Library
    • Conclusion
    • Time to Give TJ a Piece of Your Mind
    • Here Is How You Can Get your Certificate of Completion for this Course
    • Bonus Lecture


Time remaining or 760 enrolls left


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