SaaS Masterclass: Sales, Marketing and Growth Metrics

SaaS Masterclass: Sales, Marketing and Growth Metrics

SaaS Masterclass: Sales, Marketing and Growth Metrics

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics

Language: english

Note: 4.5/5 (266 notes) 49,149 students

Instructor(s): Navdeep Yadav

Last update: 2022-06-28

What you’ll learn

  • What is saas
  • Difference between IAAS PAAS SAAS
  • SAAS business model
  • SAAS Marketing Metrics
  • SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
  • SAAS Pricing Models, Strategies, and Examples
  • Freemium SAAS Strategy and Companies
  • Pay as You go SAAS business Model – Amazon AWS and Microsoft Azure
  • SAAS Affiliate Business Model and Programs
  • SAAS Tiered pricing? | Benefits and Best Practices
  • Startup SAAS Lead Generation
  • Top SAAS Startups
  • how to build a Software as a Service app
  • SAAS in Cloud Computing with example
  • Benefits of Saas (Software as a Service)
  • Types of SAAS Product and Companies
  • Calculate Customer Lifetime Value in SaaS
  • SaaS project management software
  • Customer Acquisition Cost in Software as a Service
  • Gross Margin and Contribution Margin in Software as a Service
  • Monthly reoccurring revenue in Software as a Service

 

Requirements

  • Basic Understanding about Software as a Service
  • A hungry Mindset to learn new things

 

Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

  1. What is SaaS (Software as a Service)?

  2. History of SaaS

  3. Why SaaS Future is exciting

  4. What are the Benefits of SaaS?

  5. Difference between IaaS PaaS SaaS

  6. SaaS Use Case for E-commerce

  7. Building Headless e-commerce with SaaS

  8. Various Categories of Startup

  9. Types of SaaS Products and Companies

  10. Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

  1. SAAS Essentials

  2. Software as a Service Business Model Introduction

  3. SAAS Business model innovation

  4. Customer Segmentation in SAAS

  5. Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

  1. Types of SAAS business model

  2. SAAS Subscription Model Example

  3. SAAS Pricing Models, Strategies, and Examples

  4. Pay as You go business Model – Amazon AWS and Microsoft Azure

  5. What is Tiered Pricing? | Benefits and Best Practices

  6. Pay Per User Pricing – Click up and Jira

  7. Freemium SAAS Strategy and Companies

  8. SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

  1. SaaS Growth Introduction

  2. Unique visitors and Signups for SaaS

  3. B2B SaaS Leads

  4. Types of bookings

  5. ACV TCV and Contract length

  6. Renewal bookings and churn example

  7. Customer Acquisition Cost (CAC)

  8. Monthly reoccurring revenue

  9. Retention Rate and Cohorts in SaaS

  10. SaaS Churn

  11. Customer Lifetime Value in SaaS

  12. Unit Economics in SaaS

  13. Net dollar Retention in SaaS

  14. Rule of 40 in SaaS

  15. SAAS Magic number

  16. Calculation SAAS valuation

  17. Gross Margin and Contribution Margin

  18. Market Size TAM, SAM, and SOM


 

Who this course is for

  • Product Managers looking to scale their SAAS startup to Million dollar
  • Entrepreneurs who wanted to build their software empire
  • Managers who is doing Sales in a Software as a service company
  • Marketing Executive in a SAAS company

 

Course content

  • SAAS Basics
    • What is SaaS (Software as a Service) ?
    • History of SaaS (Software as a Service)
    • Advantages of SAAS
    • What are the Benefits of SaaS (Software as a Service) ?
    • Difference between IaaS PaaS SaaS
    • Building Headless e-commerce with SaaS (Software as a Service)
    • Various Categories of Startup
    • Types of SaaS Products and Companies
    • Why SaaS is so Exciting for Investors
    • Course Content PPT notes Section 1
  • SAAS Business Model
    • Freemium business model in SaaS
    • Types of Freemium Business Model
    • Subscription Business Model
    • Free trial vs Freemium business model
    • Pay as You go business Model-Cloud computing SAAS Amazon AWS
    • Course Content PPT notes Section 2
  • SaaS pricing Strategy
    • Types of SaaS Pricing
    • What is Tiered pricing? | Benefits and Best Practices
    • Pay Per User Pricing – Click up and Jira
    • Per active user pricing
    • Featured based pricing
  • SAAS Marketing and Growth Metrics
    • SaaS metrics intro
    • Introduction to SaaS Sales and Marketing
    • Customer Acquisition framework
    • Customer Acquisition cost basics
    • CAC Calculation
    • Customer Acquisition Cost Assignment
    • Customer Acquisition Cost (CAC) in Excel
    • Ways to improve CAC
    • CAC payback period
    • Lead Generation Growth hack
    • SaaS bookings?
    • ACV, TCV and Contract Length
    • Customer Lifetime Value in SaaS (Software as a Service)
    • Customer Lifetime Value Assignment
    • CAC to LTV Ratio in SaaS
    • Monthly recurring revenue (MRR) in SaaS (Software as a Service)
    • Monthly reoccurring assignment
    • Ways to increase your MRR
    • Annual Recurring Revenue (ARR)
    • Retention Rate in SaaS
    • SaaS Retension and Churn Assignment
    • Net Revenue Retention Rate
    • SaaS (Software as a Service) Churn
    • Types of churn Rate in SaaS
    • Reason Behind Churn in SaaS
    • Course Content PPT notes
    • Unit Economics in SaaS
    • Rule of 40 in SaaS
    • Calculate Valuation for SaaS
    • Course Content PPT notes
  • SaaS Finance and Accounting
    • SaaS Financial Statement introduction
    • SaaS Financial Statement Calculation using Excel
    • Building SAAS Metrics Dashboard with Google Sheet
    • Measuring SaaS Metrics with ChartMogul
    • SaaS product used to improve SaaS product
    • Product Analytics with Mixpanel
    • SaaS Metrics Dashboard
  • Customer Success Metrics
    • Customer Experience Basics
    • Customer Support Metrics
    • Customer Effort Score (CES)
    • TTFV to Improve CES Score
    • Customer Satisfaction Score (CSAT)
    • Net Promoter Score (NPS)
    • CSAT, CES and NPS Conclusion

 

SaaS Masterclass: Sales, Marketing and Growth MetricsSaaS Masterclass: Sales, Marketing and Growth Metrics

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