SaaS Masterclass: Sales, Marketing and Growth Metrics

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics

Language: english

Note: 4.5/5 (266 notes) 49,149 students

Instructor(s): Navdeep Yadav

Last update: 2022-06-28

What you’ll learn

What is saas
Difference between IAAS PAAS SAAS
SAAS business model
SAAS Marketing Metrics
SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
SAAS Pricing Models, Strategies, and Examples
Freemium SAAS Strategy and Companies
Pay as You go SAAS business Model – Amazon AWS and Microsoft Azure
SAAS Affiliate Business Model and Programs
SAAS Tiered pricing? | Benefits and Best Practices
Startup SAAS Lead Generation
Top SAAS Startups
how to build a Software as a Service app
SAAS in Cloud Computing with example
Benefits of Saas (Software as a Service)
Types of SAAS Product and Companies
Calculate Customer Lifetime Value in SaaS
SaaS project management software
Customer Acquisition Cost in Software as a Service
Gross Margin and Contribution Margin in Software as a Service
Monthly reoccurring revenue in Software as a Service

Requirements

Basic Understanding about Software as a Service
A hungry Mindset to learn new things

Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI’s Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

What is SaaS (Software as a Service)?
History of SaaS
Why SaaS Future is exciting
What are the Benefits of SaaS?
Difference between IaaS PaaS SaaS
SaaS Use Case for E-commerce
Building Headless e-commerce with SaaS
Various Categories of Startup
Types of SaaS Products and Companies
Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

SAAS Essentials
Software as a Service Business Model Introduction
SAAS Business model innovation
Customer Segmentation in SAAS
Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

Types of SAAS business model
SAAS Subscription Model Example
SAAS Pricing Models, Strategies, and Examples
Pay as You go business Model – Amazon AWS and Microsoft Azure
What is Tiered Pricing? | Benefits and Best Practices
Pay Per User Pricing – Click up and Jira
Freemium SAAS Strategy and Companies
SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

SaaS Growth Introduction
Unique visitors and Signups for SaaS
B2B SaaS Leads
Types of bookings
ACV TCV and Contract length
Renewal bookings and churn example
Customer Acquisition Cost (CAC)
Monthly reoccurring revenue
Retention Rate and Cohorts in SaaS
SaaS Churn
Customer Lifetime Value in SaaS
Unit Economics in SaaS
Net dollar Retention in SaaS
Rule of 40 in SaaS
SAAS Magic number
Calculation SAAS valuation
Gross Margin and Contribution Margin
Market Size TAM, SAM, and SOM

Who this course is for

Product Managers looking to scale their SAAS startup to Million dollar
Entrepreneurs who wanted to build their software empire
Managers who is doing Sales in a Software as a service company
Marketing Executive in a SAAS company

Course content

SAAS Basics
- What is SaaS (Software as a Service) ?
- History of SaaS (Software as a Service)
- Advantages of SAAS
- What are the Benefits of SaaS (Software as a Service) ?
- Difference between IaaS PaaS SaaS
- Building Headless e-commerce with SaaS (Software as a Service)
- Various Categories of Startup
- Types of SaaS Products and Companies
- Why SaaS is so Exciting for Investors
- Course Content PPT notes Section 1
SAAS Business Model
- Freemium business model in SaaS
- Types of Freemium Business Model
- Subscription Business Model
- Free trial vs Freemium business model
- Pay as You go business Model-Cloud computing SAAS Amazon AWS
- Course Content PPT notes Section 2
SaaS pricing Strategy
- Types of SaaS Pricing
- What is Tiered pricing? | Benefits and Best Practices
- Pay Per User Pricing – Click up and Jira
- Per active user pricing
- Featured based pricing
SAAS Marketing and Growth Metrics
- SaaS metrics intro
- Introduction to SaaS Sales and Marketing
- Customer Acquisition framework
- Customer Acquisition cost basics
- CAC Calculation
- Customer Acquisition Cost Assignment
- Customer Acquisition Cost (CAC) in Excel
- Ways to improve CAC
- CAC payback period
- Lead Generation Growth hack
- SaaS bookings?
- ACV, TCV and Contract Length
- Customer Lifetime Value in SaaS (Software as a Service)
- Customer Lifetime Value Assignment
- CAC to LTV Ratio in SaaS
- Monthly recurring revenue (MRR) in SaaS (Software as a Service)
- Monthly reoccurring assignment
- Ways to increase your MRR
- Annual Recurring Revenue (ARR)
- Retention Rate in SaaS
- SaaS Retension and Churn Assignment
- Net Revenue Retention Rate
- SaaS (Software as a Service) Churn
- Types of churn Rate in SaaS
- Reason Behind Churn in SaaS
- Course Content PPT notes
- Unit Economics in SaaS
- Rule of 40 in SaaS
- Calculate Valuation for SaaS
- Course Content PPT notes
SaaS Finance and Accounting
- SaaS Financial Statement introduction
- SaaS Financial Statement Calculation using Excel
- Building SAAS Metrics Dashboard with Google Sheet
- Measuring SaaS Metrics with ChartMogul
- SaaS product used to improve SaaS product
- Product Analytics with Mixpanel
- SaaS Metrics Dashboard
Customer Success Metrics
- Customer Experience Basics
- Customer Support Metrics
- Customer Effort Score (CES)
- TTFV to Improve CES Score
- Customer Satisfaction Score (CSAT)
- Net Promoter Score (NPS)
- CSAT, CES and NPS Conclusion