The Psychology Of Persuasion & Influence

The Psychology Of Persuasion & Influence

The Psychology Of Persuasion & Influence

Master Persuasion Psychology | Perfect Your Communication & Influence Skills For Exceptional Success

Language: english

Note: 4.8/5 (221 notes) 3,446 students

Instructor(s): Expert Academy

Last update: 2022-08-02

What you’ll learn

  • Persuasion skills
  • Influence skills
  • Communication skills
  • Social Skills
  • Body language



  • A willingness to learn
  • An open mind



Our ability to communicate effectively is one of the most fundamental skills we possess. Whether in our personal or business lives, being able to properly convey our own ideas whilst also being sensitive to others’ perspective can mean the difference between a relationship forging and a relationship damaging encounter. 

But can it really be taught? 

Many people have a fixed mindset when it comes to their own abilities in persuasion and influence. They often believe that other people are good at it, but that they themselves don’t have the natural gift that is necessary to excel. However, this could not be further from the truth. Just like any other skill, it can be studied and mastered. This course is based on both decades of scientific research and decades of personal experience

As such, this course seeks to improve your understanding of the the key psychological drivers. By better understanding the fundamentals of what makes people ‘tick’, we are then in an infinitely more powerful position when it comes to knowing how to react, and how to successfully influence those around us.

Our ability to communicate is at the epicentre of every human interaction. It is truly without hyperbole to say that upgrading your skills in persuasion and influence can undoubtedly improve every facet of your life. 

Who is Philip Hesketh?

Philip Hesketh is a motivational speaker specialising in persuasion and influence. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.

Philip’s whole career history is steeped in Business Development. From Procter & Gamble and Tyne Tees Television, to his own advertising agency; his track record of getting new clients is, to use a client’s expression, ‘World Class’.

He has learned what clients want and what they don’t. He has learned what works and what doesn’t. In building a business from zero to £48m he made many, many mistakes. And he claims to have learned more from the mistakes than from the many successful pitches to blue chip companies. His in-house programmes usually form a trilogy over three half days with the focus very much on how to develop relationships and become more persuasive and influential through understanding the whole psychology of why we do what we do. 

Some of Phil’s glowing endorsements :

  • “Actor, philosopher, seller, brain shaker, stand-up performer. Your capacity to capture the audience and play with it is unique.” Richard Re ~ Business Leader, WELLA
  • “Outstanding! What an absolute joy to listen to your inspirational, entertaining and enlightening presentation.” Rosemary Conley, Rosemary Conley Diet and Fitness
  • “I was learning and laughing out loud at the same time. The man’s a star” Kevin Skym ~ Head of Commercial Banking, HSBC


Who this course is for

  • Anybody who would like to become more influential and persuasive
  • Anybody who is ambitious and would like to climb the career ladder
  • Anybody serious about upgrading the quality of their human interactions, whether at home or at work


Course content

  • Introduction
    • What You Will Learn on This Course
    • Who is Philip Hesketh?
  • Our Seven Fundamental Psychological Drivers
    • Psychological Drivers: 1 – Love, 2 – Importance & 3 – Belonging
    • Psychological Drivers: 4 – Belief
    • Psychological Drivers: 5 – Certainty & Uncertainty
    • Psychological Driver: 6 – Need for Growth
    • Psychological Driver: 7 – Need for a Place
  • Why We Do What We Do and How We Form Opinions
    • First Impressions ~ How They’re Formed and How to Form a Good One
    • The ‘Facts, Feelings and After Effects’ of Every Conversation
    • How to Get People to Jump Through​ Hoops like a Dolphin
    • The Psychological Difference Between Persuasion and Influence
    • The Importance of Understanding How People Have Beliefs and How Placebos Work
  • Body Language: Reading It and Interpreting It
    • How to Read Body Language and the ‘Tells’
    • The Difference Between ‘Intent’ and ‘Impact’
    • How to Work out What People Really Mean When They Say Certain Things
    • The Big Difference That Little Words Can Make
    • How to Tell When People Are Lying and What to Do About It
  • How to Handle Difficult People with a Smile
    • How to Put Things Right When You’ve Put Things Wrong
    • The Principles of Objection Handling
    • The Importance of Being Part of the Solution
    • Constructive Criticism
    • How to Handle Difficult Situations During and After the Event
  • How to keep improving relationships
    • How The Roman Empire, The Beatles, and the Titanic really failed
    • How and why all relationships and companies follow the same course
    • How to keep improving even the best relationships
  • How Relationships Develop and How to Relate to People
    • How to develop trust and how to measure it
    • How to get on with everyone better
    • How to understand people better and the role of linear probing
    • How to improve all your relationships in the long term
  • Conclusion
    • What we’ve covered so far
    • Next Steps


The Psychology Of Persuasion & InfluenceThe Psychology Of Persuasion & Influence

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