Twitter for Business

Twitter for Business

Twitter for Business

Learn to Twitter for Business and Master Twitter Marketing

Language: english

Note: 4.5/5 (574 notes) 26,199 students

Instructor(s): Eric Schwartzman

Last update: 2015-01-28

What you’ll learn

  • Why You Need to be on Twitter for Business
  • The Anatomy of Twitter
  • How to Secure Your Twitter Account
  • Legal Ramifications of Maintaining a Twitter Account
  • How to Launch an Account, Tweet, @Mention, Retweet and DM
  • How to use Favorites for Business
  • How to Find to Right People to Follow
  • How to use Link Shorteners
  • How to Install Tweet Buttons, Follow Buttons and Faves Widgets
  • How to use Hootsuite and Filter Streams by Klout Score or Keyword
  • How to use the Twitter App, Instagram and Foursquare
  • Best days and times to Tweet
  • What to Tweet about and best practices for getting Retweeted
  • Branded vs. Personal Twitter Accounts
  • Personal vs. Professional Tweets
  • Benefits and Drawbacks of Autotweets
  • And much, much more



  • You will need a current web browser
  • You will need a Twitter account (free)
  • You will need to know how to cut, paste, drag and drop


Twitter for BusinessTwitter for Business


Now that you know how to use Facebook for Business, learn Twitter for business and add Twitter marketing to your digital job skills.

There are 465 million Twitter accounts sharing 175 million tweets each day. Twitter is where business professionals shares news and information, build and strengthen their network of contacts, generate leads, develop new business and even get hired.

If you want to leverage the fastest and most intimate online social network for business, take this course right now and learn to Twitter.

You don't need to be a techie to take this course. Whether you're a digital immigrant or a Facebook ninja, this course is for you!

This course also includes an arsenal of supplemental materials including exclusive audio recordings of discussions with some of the biggest thought leaders. Learn about Twitter today.


Who this course is for


Course content

  • Intro
    • Overview
    • About the Instructor
    • Promotional Material
    • Housekeeping
    • Intro to Twitter
    • Anatomy of Twitter
    • Anatomy of a Tweet
    • Security and the Law
    • Why Tweet?
  • Hands-On Training
    • Launch an Account
    • @Mentions and Hashtags
    • Hashtags in Practice
    • Direct Messages
    • Favorites
    • Followers, Following & Lists
    • Finding Twitter Users
    • #Discover
    • Link Shorteners
    • Tweet Button
    • Advanced Search
    • Follow Button
    • Faves Widget
    • Hootsuite and Klout
  • Mobile Apps
    • Twitter App
    • Instagram
    • Foursquare
  • Best Practices
    • What to Tweet About
    • When to Tweet
    • Getting Retweeted
    • Branded vs. Personal Twitter Accounts
    • Personal vs. Professional Tweets
    • Auto Tweets
    • Next Steps
  • Case Studies
    • Case Study: Palms Casino
    • Case Study: Whirlpool
  • Supplemental Resources
    • Personal vs. Branded Twitter Accounts
    • Twitter Account Ownership
    • Sarah Evans on Twitter Reputation Management
    • Twitter CEO Evan Williams at SXSW
    • Chris Brogan on Sharing Best Practices
    • Coca-Cola Twitter Case Study
    • Twitterville Author Shel Israel
    • Jeff Pulver on the Real Time Web
    • Get Twitter Followers and Facebook Friends While You Sleep
    • Increase Your Klout Score
    • Dan Zarella on When To Tweet



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